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Description
Adlook is a Brand Growth Partner delivering business results across the open internet, connected TV, audio, in-app, and in-game. Its Brand Growth Platform holds growth strategy, audience targeting, creative, activation, and measurement in one place, all in-house, with no add-ons, so clients aren't stitching audiences, creative, and measurement together from separate vendors. It is built for upper- and mid-funnel brand campaigns, reporting against business goals such as market share, ROI, sales, and brand equity, not media metrics alone.
Behind the results sits Adlook Intelligence, the technology layer that gives each brand its own Deep Learning model, trained on that brand's own data rather than one shared model across every advertiser. Adlook People, the client development and technical account teams, plan and run campaigns, and the agentic AI layer, operates parts of the platform on the client's behalf.
Key Features:
- Deep Learning bidder, trained per advertiser and continuously retrained on live performance data
- Content-based, LLM contextual, vector-based targeting across web, CTV, audio, in-app, and in-game
- ID-agnostic targeting, with no third-party IDs required
- Omnichannel reach across roughly 95% of the open internet on web, plus CTV, audio, in-app, and in-game inventory
- Attention-based buying, optimizing pre-bid toward verified attention rather than viewability alone
- In-house Creative Lab™ team, included in every campaign
- Supply path optimization, reducing intermediaries between advertiser and publisher
- In-house measurement suite, including Brand Lift Studies, cross-device attribution, and business-results tools such as Geo-Lift, offline sales, and footfall
Description
Amazon DSP serves as a programmatic advertising platform that enables you to buy ads effectively to engage both new and existing audiences across various digital spaces. Leveraging exclusive insights and consumer purchase behaviors, this platform allows you to connect with the most pertinent audiences wherever they interact online. You can strategize your marketing initiatives using valuable insights and evaluate performance through detailed reports, all provided at no extra charge. To uphold quality and brand integrity, we implement meticulous reviews across review platforms and conduct real-time bidding assessments. The latest enhancements in Amazon DSP include innovative machine learning models designed to boost campaign efficacy and assist advertisers in reaching untapped audiences. By exploring how Amazon DSP can facilitate the development of programmatic advertising campaigns, you can better shape your marketing strategies based on data and analytics. Additionally, consider enrolling in our Amazon DSP certification program to enhance your expertise and learn how to fine-tune your advertising strategy effectively. This certification will not only validate your knowledge but also equip you with practical skills to navigate the dynamic advertising landscape.
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Integrations
Amazon
Amazon Ads
Amazon Brand Lift
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Delivr
Hector
MINT
Placements.io
Saras Daton
Integrations
Amazon
Amazon Ads
Amazon Brand Lift
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Delivr
Hector
MINT
Placements.io
Saras Daton
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Adlook
Founded
2022
Country
United States
Website
adlook.com
Vendor Details
Company Name
Amazon
Founded
1994
Country
United States
Website
advertising.amazon.com/solutions/products/amazon-dsp