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Description
By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.
Description
We create advanced marketing technology tailored for top-tier iGaming operators. Our suite of advertising technology caters to iGaming businesses, direct response advertisers, and affiliates alike. With our DSP called Ace, you gain comprehensive insights into your campaigns and can monitor new depositing customer (NDC) activity across various supply channels. By utilizing cutting-edge impression analytics and artificial intelligence, we assist in avoiding common pitfalls like overspending on ad inventory or inadvertently bidding on the same inventory multiple times. Our intelligent pixel technology allows you to harness your audience data seamlessly within your media buying processes. Additionally, we implement ad-serving regulations to safeguard your license and ensure compliance with industry standards. Rather than having your marketing team manage a myriad of ad networks, supply-side platforms, and exchanges, our DSP streamlines their efforts to focus on enhancing monthly NDC figures. This efficiency is bolstered by our established integrations with all prominent supply platforms, along with the capability to incorporate new supply sources as needed. Furthermore, our commitment to innovation means we continuously seek ways to improve the effectiveness of your advertising strategies.
API Access
Has API
API Access
Has API
Integrations
Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS
Integrations
Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Viant
Founded
1999
Country
United States
Website
www.adelphic.com
Vendor Details
Company Name
Wiget Group
Founded
2008
Country
Sweden
Website
www.wigetgroup.com
Product Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization