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Description
By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.
Description
At Spoutable, we focus on enhancing advertising experiences that enable publishers to boost their revenue, allow advertisers to maximize their return on investment, and ensure that audiences encounter ads that are both captivating and pertinent. Our strategy integrates distinct ad formats, diverse media types, and advanced machine learning techniques to develop innovative and lucrative ad inventory tailored for high-quality publishers. By offering highly viewable and interactive ad placements, Spoutable opens up new revenue streams for these premium publishers. Our exclusive machine learning algorithms continuously perform yield optimization, ensuring that the most profitable CPM ad units are matched to each site in real-time. Additionally, we are committed to adhering to the guidelines set forth by the Coalition For Better Ads, crafting unique and aesthetically pleasing ad units that both engage users and respect their experience on the web. Ultimately, our mission is to redefine the way ads are experienced online, making them more enjoyable for audiences while driving better results for advertisers and publishers alike.
API Access
Has API
API Access
Has API
Integrations
Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
ClickSend
Humming
Intuizi
Laravel Ecommerce
MSIGHTS
Salesflare
Integrations
Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
ClickSend
Humming
Intuizi
Laravel Ecommerce
MSIGHTS
Salesflare
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Viant
Founded
1999
Country
United States
Website
www.adelphic.com
Vendor Details
Company Name
Proper Media
Founded
2015
Country
United States
Website
www.spoutable.com
Product Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
Product Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking