Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.
Description
Enhance the effectiveness of your advertising budget by merging the adaptability and precise targeting of digital platforms with the broad reach and esteemed reputation of television. Each advertisement must yield tangible outcomes for your enterprise. Collaborate with us to experiment, learn, and refine your strategies to expedite your business aspirations. Generate tailored audiences from visitors to your website or utilize external data collections. As conversions take place on your site, Simulmedia sharpens its ad delivery to target individuals more inclined to engage. Going beyond typical network rotations and time slots, Simulmedia focuses on the placements that will lead to optimal conversions. If you've previously advertised on TV, Simulmedia can assess your earlier campaigns and enhance their effectiveness right away. By connecting viewer exposure to actionable results, Simulmedia provides insights through a performance dashboard that highlights the key business metrics you value. In addition, Simulmedia conducts tests on various elements like creative content and advertisement length, swiftly optimizing to ensure that Cost Per Views (CPVs) and Cost Per Installations (CPIs) consistently improve, driving sustained growth for your brand. This comprehensive approach ensures that your advertising efforts are not only effective but also adaptable to changing market dynamics.
API Access
Has API
No
API Access
Has API
No
Integrations
Acxiom Real Identity
Yes
Acxiom InfoBase
Yes
Bionic for Agencies
Yes
Experian Aperture Data Studio
No
Experian Email Verification
No
Experian PowerCurve Strategy Management
No
Humming
Yes
Intuizi
Yes
MSIGHTS
Yes
Integrations
Acxiom Real Identity
Yes
Acxiom InfoBase
No
Bionic for Agencies
No
Experian Aperture Data Studio
Yes
Experian Email Verification
Yes
Experian PowerCurve Strategy Management
Yes
Humming
No
Intuizi
No
MSIGHTS
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Viant
Founded
1999
Country
United States
Website
www.adelphic.com
Vendor Details
Company Name
Simulmedia
Founded
2008
Country
United States
Website
www.simulmedia.com/solutions/
Product Features
Advertising Agency
Campaign Management
No
Collaboration
No
Document Management
No
File Sharing
No
Project Management
No
Task Management
No
Time Tracking
No
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No
Product Features
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No