Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.
Description
Enhance audience engagement by utilizing the depth of transaction data effectively. Develop detailed personas and impactful marketing strategies rooted in financial behaviors and consumer preferences. Expand user limits confidently, alleviating concerns about defaults. Utilize accurate and consistently updated income estimates for users. The Hyperplane platform empowers financial institutions to create tailored consumer experiences through advanced foundation models. Elevate your offerings with enhanced features for credit assessments, debt collections, and modeling similar customer profiles. By segmenting users based on diverse criteria, you can precisely target specific demographic groups for personalized marketing efforts, content distribution, and user behavior analysis. This segmentation process is facilitated through various facets, which are essential traits or characteristics that aid in categorizing users; furthermore, Hyperplane enriches user segmentation by integrating additional attributes, allowing for a more refined filtering of responses from specific audience segmentation endpoints, thus optimizing the marketing strategy. Such comprehensive segmentation enables organizations to better understand their audience and improve engagement outcomes.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Acxiom InfoBase
Yes
Acxiom Real Identity
Yes
Amazon Web Services (AWS)
No
Bionic for Agencies
Yes
Google Cloud Platform
No
Humming
Yes
Intuizi
Yes
JSON
No
MSIGHTS
Yes
Microsoft Azure
No
Integrations
Acxiom InfoBase
No
Acxiom Real Identity
No
Amazon Web Services (AWS)
Yes
Bionic for Agencies
No
Google Cloud Platform
Yes
Humming
No
Intuizi
No
JSON
Yes
MSIGHTS
No
Microsoft Azure
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Viant
Founded
1999
Country
United States
Website
www.adelphic.com
Vendor Details
Company Name
Hyperplane
Founded
2022
Country
United States
Website
www.hyperplane.ai/
Product Features
Advertising Agency
Campaign Management
No
Collaboration
No
Document Management
No
File Sharing
No
Project Management
No
Task Management
No
Time Tracking
No
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No
Product Features
Banking
ATM Management
No
Compliance Tracking
No
Corporate Banking
No
Credit Card Management
No
Credit Union
No
Investment Banking
No
Multi-Branch
No
Online Banking
No
Private Banking
No
Retail Banking
No
Risk Management
No
Securities Management
No
Transaction Monitoring
No