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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.

Description

Our technology is designed to deliver audiences effectively at a large scale. It not only broadens your outreach but also establishes connections with partners, allows for optimization in real time, and simplifies the reporting process. FreeWheel’s comprehensive capabilities assist throughout the entire purchasing journey, from the initial planning stages to the analysis of outcomes. Acquire inventory on a large scale across various screens through direct links to prominent publishers and high-quality inventory sources by utilizing FreeWheel’s technology, tools, and workflows. You can access and consolidate supply from the entire ecosystem while transacting with agencies and programmatic partners as necessary. By transforming the traditional process of planning and purchasing, you can also oversee and enhance campaigns in real time, all through a single platform. Harness automation, audience-focused buying strategies, and instantaneous insights to achieve greater effectiveness. Gain deeper insights into your investments to enhance future planning and purchasing cycles. Assess performance and return on investment, utilizing a cohesive dataset to guide your future investment strategies and decisions effectively. This streamlined approach not only enhances efficiency but also positions your organization to adapt to evolving market dynamics more swiftly.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acxiom InfoBase Yes 
Acxiom Real Identity Yes 
Adagio No 
Adloox No 
Bionic for Agencies Yes 
DV Publisher Suite No 
FreeWheel Beeswax No 
FreeWheel Strata No 
FreeWheel SupplySuite No 
Humming Yes 
Intuizi Yes 
JamLoop No 
MINT No 
MSIGHTS Yes 
Mile No 
Swimming Pool Passes No 
Vidverto No 

Integrations

Acxiom InfoBase No 
Acxiom Real Identity No 
Adagio Yes 
Adloox Yes 
Bionic for Agencies No 
DV Publisher Suite Yes 
FreeWheel Beeswax Yes 
FreeWheel Strata Yes 
FreeWheel SupplySuite Yes 
Humming No 
Intuizi No 
JamLoop Yes 
MINT Yes 
MSIGHTS No 
Mile Yes 
Swimming Pool Passes Yes 
Vidverto Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Viant

Founded

1999

Country

United States

Website

www.adelphic.com

Vendor Details

Company Name

FreeWheel

Founded

2007

Country

United States

Website

www.freewheel.com/demandsuite

Product Features

Advertising Agency

Campaign Management No 
Collaboration No 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Product Features

Alternatives

Alternatives

Amazon DSP Reviews

Amazon DSP

Amazon