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features
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support

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Description

By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.

Description

The way we shop has changed forever. We discover, consumers are comfortable moving between physical and online spaces to discover new product, compare prices, make returns, and shoppers look to influencers and experts more than ever before to evaluate a products attributes and fit for themselves. Commerce Media is the fastest-growing advertising channel today. It is also the fourth biggest wave in Digital Advertising after display, search, social. Criteo, the world's largest Commerce Media Company, offers a suite of advertising products that connects retailers, brands and publishers with high-value shoppers in-market, and consumers with products they will love. Our Commerce Media Platform includes the following: *C-Growth : A performance marketing platform designed for DTCs and Ecommerce sites *C-Yield : A retail media monetization tool for global retailers *C-Max : a retail media DSP designed for brands and agencies *C-Grid - A SSP focused on commerce for media owners

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Intuizi Yes 
MSIGHTS Yes 
Adsmurai No 
Caxita No 
Celtra No 
Channable No 
Commanders Act No 
Conversionomics No 
CorralData No 
Data Virtuality No 
Hevo No 
Improvado No 
Mile No 
SegmentStream No 
Simon AI No 
TROCCO No 
TrustCommander No 
Yieldlab No 
fraud0 No 

Integrations

Intuizi Yes 
MSIGHTS Yes 
Adsmurai Yes 
Caxita Yes 
Celtra Yes 
Channable Yes 
Commanders Act Yes 
Conversionomics Yes 
CorralData Yes 
Data Virtuality Yes 
Hevo Yes 
Improvado Yes 
Mile Yes 
SegmentStream Yes 
Simon AI Yes 
TROCCO Yes 
TrustCommander Yes 
Yieldlab Yes 
fraud0 Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$0.01
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Viant

Founded

1999

Country

United States

Website

www.adelphic.com

Vendor Details

Company Name

Criteo

Founded

2005

Country

France, NYC, London, Tokyo, Barcelona

Website

www.criteo.com

Product Features

Advertising Agency

Campaign Management No 
Collaboration No 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Product Features

Predictive Analytics

AI / Machine Learning Yes 
Benchmarking Yes 
Data Blending Yes 
Data Mining Yes 
Demand Forecasting Yes 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis Yes 

Retargeting

A/B Testing No 
Audience Targeting No 
Behavioral Targeting No 
Conversion Tracking No 
Geo Targeting No 
Mobile Retargeting No 
Personalization No 
Recommendation Engine No 
Social Media Retargeting No 

Social Media Advertising

Ad Buying No 
Ad Creation No 
Bulk Advertising No 
Campaign Management No 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management No 
Reporting / Analytics No 
Retargeting No 
Roles / Permissions No 

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