Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.
Description
The Advertising Enhancement Platform. Advocado is an innovative cross-media optimization and audience engagement platform that enhances advertising effectiveness by utilizing real-time signals from the physical world, such as TV advertisements and in-show content, to initiate immediate responses across various digital channels, including search, social media, and e-commerce. To mark National Avocado Day, our culinary team has crafted a special edition of our cookbook featuring avocado-inspired recipes that everyone can enjoy! While clever and humorous creative strategies can generate excitement, the most successful advertisements are those that resonate with viewers, prompting them to reach for their phones to learn more about your brand or offerings. Chief Marketing Officers and marketers face ongoing pressures to boost performance amidst a landscape filled with intricate media choices, a growing array of technological options, and stringent consumer privacy laws. Having experienced these challenges ourselves, we developed a platform that seamlessly bridges real-world signals with digital actions to enhance advertising outcomes. This approach not only simplifies decision-making for marketers but also fosters a more effective connection between brands and their audiences.
API Access
Has API
No
API Access
Has API
No
Integrations
Acxiom InfoBase
Yes
Acxiom Real Identity
Yes
Bionic for Agencies
Yes
Humming
Yes
Intuizi
Yes
MSIGHTS
Yes
ProvenExpert.com
No
Integrations
Acxiom InfoBase
No
Acxiom Real Identity
No
Bionic for Agencies
No
Humming
No
Intuizi
No
MSIGHTS
No
ProvenExpert.com
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Viant
Founded
1999
Country
United States
Website
www.adelphic.com
Vendor Details
Company Name
Advocado
Country
United States
Website
www.myadvocado.com
Product Features
Advertising Agency
Campaign Management
No
Collaboration
No
Document Management
No
File Sharing
No
Project Management
No
Task Management
No
Time Tracking
No
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No
Product Features
Advertising Agency
Campaign Management
No
Collaboration
No
Document Management
No
File Sharing
No
Project Management
No
Task Management
No
Time Tracking
No