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Description

AU assesses a multitude of attention signals to measure the quality of media across various channels. By incorporating cost data, it becomes possible to evaluate the overall value of all placements. This approach allows for the reduction of wasteful spending while redirecting funds towards the most effective sources of high-quality media. Although every piece of media holds some value, much of it is often mispriced. Adelaide provides media buyers with the tools to assess quality, pinpoint efficiencies, and reduce clutter by transcending basic binary verification models. For brands, we create tailored media metrics designed to align with your specific outcomes. For agencies or media buying platforms, we assist in optimizing planning, purchasing, and measurement processes to ensure the greatest value for your clients. Investing in attention metrics not only enables you to enhance the effectiveness of your current media budget but also helps eliminate unnecessary clutter, ultimately leading to smarter investments in higher-quality media at just prices. Moreover, our approach empowers stakeholders to make data-driven decisions that can significantly enhance their overall media strategy.

Description

Genuine attention, as assessed by Parse.ly, uncovers how individuals choose to allocate their time—highlighting what captivates them and what holds significance in their lives. Through its data, Parse.ly investigates the interests of consumers and the priorities of media organizations. The platform equips creators, marketers, and developers with essential tools to gauge content effectiveness, validate its worth, and craft personalized content experiences that yield substantial outcomes. By utilizing real-time analytics, you can maintain an understanding of your current audience engagement. Furthermore, drawing on historical insights allows for a comprehensive view of past trends to aid in future planning. With a suite of over 30 distinct attention metrics, along with subscriber tracking and segmentation capabilities, Parse.ly provides all the resources you need to succeed. Instead of worrying about whether your metrics are correct, shift your focus to taking decisive action based on the insights you gather. Ultimately, Parse.ly empowers you to make informed decisions that enhance your content strategy and foster deeper connections with your audience.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Brightspot No 
Convert Experiences No 
Freshpaint No 
Google Tag Manager No 
PostUp No 
WordPress No 

Integrations

Brightspot Yes 
Convert Experiences Yes 
Freshpaint Yes 
Google Tag Manager Yes 
PostUp Yes 
WordPress Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Adelaide

Country

United States

Website

adelaidemetrics.com

Vendor Details

Company Name

Parse.ly

Founded

2009

Country

United States

Website

www.parse.ly/

Product Features

Product Features

Web Analytics

Campaign Management No 
Conversion Tracking No 
Form Analytics No 
Goal Tracking No 
Keyword Tracking No 
Multiple Site Management Yes 
Pageview Tracking No 
Referral Source Tracking No 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking No 

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