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Description

AU assesses a multitude of attention signals to measure the quality of media across various channels. By incorporating cost data, it becomes possible to evaluate the overall value of all placements. This approach allows for the reduction of wasteful spending while redirecting funds towards the most effective sources of high-quality media. Although every piece of media holds some value, much of it is often mispriced. Adelaide provides media buyers with the tools to assess quality, pinpoint efficiencies, and reduce clutter by transcending basic binary verification models. For brands, we create tailored media metrics designed to align with your specific outcomes. For agencies or media buying platforms, we assist in optimizing planning, purchasing, and measurement processes to ensure the greatest value for your clients. Investing in attention metrics not only enables you to enhance the effectiveness of your current media budget but also helps eliminate unnecessary clutter, ultimately leading to smarter investments in higher-quality media at just prices. Moreover, our approach empowers stakeholders to make data-driven decisions that can significantly enhance their overall media strategy.

Description

For media quality and performance data to be truly useful, it needs to be timely, clear, and capable of driving actionable insights. Media planners and traders require the ability to rapidly evaluate campaign effectiveness, resolve any emerging issues, and refine their advertising strategies. DV's advanced dashboard and reporting system enable this capability by delivering insights and controls that lead to improved results. The DV Pinnacle® platform serves as our comprehensive service and analytics hub. By utilizing DV Pinnacle®, advertisers can seamlessly access quality and performance metrics across various devices and buying platforms, including social media, which assists in transforming insights into practical actions. Additionally, DV offers its unique Authentic Ad™ metric, providing clarity on which advertisements were viewed by real individuals in a secure brand environment and within the specified geographical area, thereby establishing a clear standard of quality across all campaigns. Setting up your profile on DV Pinnacle® is a straightforward and user-friendly process. The intuitive dashboards present a clear overview of essential quality and performance indicators, while detailed reporting supports continuous assessment and enhancement of advertising efforts. This combination of features ensures that advertisers can consistently achieve their campaign objectives with confidence.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

DV Publisher Suite No 
Innovid No 
MSIGHTS No 
Onehouse No 
Placements.io No 
Smoot AI No 
Supermetrics No 
TrueTargeting No 

Integrations

DV Publisher Suite Yes 
Innovid Yes 
MSIGHTS Yes 
Onehouse Yes 
Placements.io Yes 
Smoot AI Yes 
Supermetrics Yes 
TrueTargeting Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Adelaide

Country

United States

Website

adelaidemetrics.com

Vendor Details

Company Name

DoubleVerify

Founded

2008

Country

United States

Website

doubleverify.com/capabilities-measurement-analytics/

Product Features

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

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Alternatives

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