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features
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Description

Addrelevance offers enhanced retargeting capabilities, achieving a remarkable increase of over 50% in click-through rates for display ads, improved efficiency in branded content, higher conversion rates, and more effective email or subscription campaigns. This innovative data solution, driven by artificial intelligence, provides precise insights into the buying profiles of individual users who visit websites. By analyzing which value propositions and calls to action resonate with each user, it facilitates the delivery of the most tailored advertisements or content. The implementation process is quick and straightforward, allowing for immediate benefits. Our system captures the unique behavioral data of every visitor to a site, enabling our algorithm to forecast the decision-making profiles of these visitors accurately. Consequently, our clients can present the most pertinent ads or content based on our sophisticated predictions. In this competitive landscape, you are a sales director at a publishing house striving to optimize your digital advertising revenue while being an experienced marketer determined to enhance your retargeting, email, and personalization campaigns. As a campaign manager focused on achieving the same volume of leads with a reduced budget, leveraging this advanced solution can significantly improve your outcomes and efficiency.

Description

If-So is a straightforward plugin for WordPress that enables you to modify or insert content on your site tailored to the profiles or actions of your visitors. This tool enhances visitor engagement, boosts conversions, and encourages purchases. You can adjust content based on the geographical location of the visitor, such as their country, city, state, or even continent. Additionally, it allows you to program content updates for specific date ranges and customize displays according to the day and time of the week. You can also captivate your audience by delivering messages in their native language and presenting distinct content to those arriving via a particular link. The plugin offers the capability to tailor messages for visitors referred from specific domains or websites, and it can deliver different content depending on the device being used, whether it’s a desktop, tablet, or mobile. Furthermore, you can modify calls to action based on how many times a user has visited your site, show varied content depending on the visitor's time zone, and personalize experiences for those who have accessed certain pages on your site. Lastly, you can enhance your content effectiveness through split testing, allowing you to experiment with two to four different variations to determine which performs best. This versatility makes If-So an invaluable tool for maximizing your website's potential.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Microsoft 365 Yes 
WordPress No 

Integrations

Microsoft 365 No 
WordPress Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$139 per year
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Addrelevance

Founded

2018

Country

Belgium

Website

www.addrelevance.ai

Vendor Details

Company Name

If-So Dynamic Content

Website

www.if-so.com

Product Features

Ad Server

A/B Testing Yes 
Ad Inventory Management Yes 
Ad Optimization Yes 
Banner Management Yes 
Conversion Tracking Yes 
Mobile Ad Serving Yes 
Native Ad Serving Yes 
Newsletter / Email Ad Serving Yes 
Referrals / Affiliates No 
Rich Media Ad Serving Yes 
Video Ad Serving Yes 

Landing Page

A/B Testing Yes 
Analytics Yes 
Drag & Drop No 
Form Creation No 
Real Time Editing No 
Responsive No 
SEO Management No 
Templates No 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns No 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking Yes 

Personalization

A/B Testing Yes 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting Yes 
Campaign Segmentation Yes 
Content Analytics Yes 
Contextual Targeting Yes 
Customer Profiles Yes 
Experience Management No 
Recommendation Engine No 
Website Personalization Yes 

Predictive Analytics

AI / Machine Learning Yes 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis Yes 

Retargeting

A/B Testing Yes 
Audience Targeting Yes 
Behavioral Targeting Yes 
Conversion Tracking Yes 
Geo Targeting No 
Mobile Retargeting No 
Personalization Yes 
Recommendation Engine No 
Social Media Retargeting No 

Website Optimization Tools

Competitor Analysis No 
Content Management No 
Keyword Research Tools No 
Link Management No 
Performance Metrics Yes 
Problem Area Alerts No 

Product Features

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

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