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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Connected TV advertising is essential for any cross-channel campaign, whether it's for a brand, advertising agency or both. Reach a new audience to maximize your return on digital ad spending with creative and engaging OTT/CTV ads. Send us your details to arrange a demo. Our representatives will contact you to walk you through the features of Adctv. The representative will help you create a plan that meets your needs by understanding your requirements. You will receive complete support when setting up your Adctv Account. Start your journey towards enhanced ROI and reach by creating, delivering, and measuring the performance of dynamic advertisements across the CTV ecosystem and OTT ecosystem.

Description

By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acxiom InfoBase No 
Acxiom Real Identity No 
Bionic for Agencies No 
Google Ads Yes 
Humming No 
Intuizi No 
MSIGHTS No 

Integrations

Acxiom InfoBase Yes 
Acxiom Real Identity Yes 
Bionic for Agencies Yes 
Google Ads No 
Humming Yes 
Intuizi Yes 
MSIGHTS Yes 

Pricing Details

Adctv doesn't require a minimum monthly spend commitment, unlike the majority of our competitors. You are able to access the platform for free, with no risk and you will be charged a CPM based on impression volume utilization.
Free Trial No 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Adctv

Founded

2022

Country

United States

Website

www.adctv.com

Vendor Details

Company Name

Viant

Founded

1999

Country

United States

Website

www.adelphic.com

Product Features

Creative Management

Billing & Invoicing Yes 
Client Management No 
Collaboration Yes 
File Sharing No 
Project Management Yes 
Task Management Yes 
Time Tracking No 

OTT

API Access Yes 
Content Organization No 
Live Events No 
Monetization Tools No 
Multi-Service Integration No 
SDK No 
Scheduling No 
Video Hosting/Storage Yes 
Video Quality Optimization No 

Video Advertising

Ad Optimization Yes 
Collaboration Tools Yes 
Creative Asset Management Yes 
Demand-Side Platform (DSP) No 
Design Ads Yes 
Display Advertising Yes 
In-App Video No 
Media Buying No 
Reporting / Analytics Yes 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Product Features

Advertising Agency

Campaign Management No 
Collaboration No 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Alternatives

Alternatives

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