Compare Adapex vs. Amazon Unified Ad Marketplace (UAM) in 2025

Adapex

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Description

We collaborate with publishers to enhance their revenue without compromising user experience. Our cutting-edge technology, unique tools, and exceptional service empower publishers to increase their earnings. Featuring our top-tier custom Header Bidder Solution, we operate independently of networks and connect with over 30 esteemed programmatic demand partners, utilizing an optimized Prebid with tailored functionalities, along with premium access to Google AdX and AdX EBDA. Our automated analytics offer a proprietary performance, reporting, and analytics suite through a single, user-friendly dashboard that consolidates all data for optimal yield and enables real-time decision-making capabilities. We ensure guaranteed deals and competitive CPMs through our relationships with agency and brand partners, while also providing campaign management for direct in-house deals. Our solution integrates smoothly with your current infrastructure, and implementing our code is straightforward, as we manage all future optimizations internally. Additionally, our dedicated team offers responsive, ongoing support to meet your needs effectively, ensuring you have everything you require for success.

Description

Enhance your revenue stream through a straightforward server-to-server header bidding integration that opens the door to exclusive demand from Amazon and other potential buyers. This approach combines distinctive product advertisements from Amazon with additional buyer demand, ensuring that all bidders are given an equal and transparent opportunity to compete. With just one integration, you can connect to a wide array of buyers, making it easy to automatically establish ad server line items with only a few clicks. Accessing diverse demand is streamlined through a single click-through agreement, which consolidates all earnings into one payment made within a mere 60 days. By facilitating ads from both Amazon and other buyers, you can significantly reduce latency thanks to a single ad call to our server. The Unified Ad Marketplace operates as an invitation-only service, specifically tailored for web publishers who either directly represent their site or have exclusive rights, utilizing Google Ad Manager (previously known as DoubleClick for Publishers or DFP) as their advertising server. Our buyer network on UAM features well-known partners such as OpenX, PubMatic, Magnite, Index Exchange, and Smaato, with plans to continuously integrate new demand partners to keep the list current and expanding. This ensures that publishers can maximize their monetization potential while utilizing the latest bidding technologies available.