Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Adagio's innovative demand optimization solutions enable publishers to tap into limitless demand sources, leading to exceptional revenue growth while improving user experience, optimizing supply paths, and minimizing carbon emissions. With the trust of more than 25,000 publishers globally, Adagio provides cutting-edge technologies that cater to the needs of publishers, advertisers, and users alike. Their platform effectively tackles revenue losses in the auction process by addressing issues such as bid throttling, vRate and CTR targeting, bid shading, buyer warm-up algorithms, and timeouts, thereby equipping publishers with the tools to boost their earnings. Adagio streamlines the optimization process for both existing and new demand sources through any Prebid wrapper, featuring tools like the Adagio Prebid Server that enhances direct seats and the Adagio Ad Exchange for seamless connections with selected SSP and DSP partners. Additionally, Adagio's platform delivers extensive analytics and reporting capabilities, offering valuable insights into revenue KPIs across various dimensions, which ultimately aids publishers in making informed decisions. This comprehensive approach ensures that publishers are well-prepared to navigate the evolving digital landscape.
Description
Google AdX, which was previously known as DoubleClick Ad Exchange, is a platform for programmatic advertising that facilitates the real-time sale of ad inventory by publishers to various advertisers and ad networks. It operates on a real-time bidding (RTB) model, where the pricing for each ad impression is determined through an auction process, allowing advertisers to vie for the chance to showcase their advertisements on the websites of publishers.
As one of the most significant and widely utilized ad exchanges globally, Google AdX provides numerous advantages for publishers, such as:
A diverse array of advertisers: By collaborating with a broad spectrum of advertisers, including well-known brands, agencies, and advertising networks, AdX enables publishers to tap into a much more extensive demand than they could independently achieve.
Increased revenue opportunities: The RTB mechanism employed by AdX guarantees that publishers are paid the highest possible rates for their advertising inventory, thus maximizing their earnings potential. Moreover, this competitive bidding environment often leads to enhanced profitability for publishers over time.
API Access
Has API
No
API Access
Has API
No
Integrations
33Across Lexicon
Yes
AgencyPlatform
No
Blockthrough
No
Fleece AI
No
FreeWheel DemandSuite
Yes
Google Ad Manager
No
Google AdSense
No
Google Ads
No
Google Display & Video 360
No
IngeniousPlex
No
Integrations
33Across Lexicon
No
AgencyPlatform
Yes
Blockthrough
Yes
Fleece AI
Yes
FreeWheel DemandSuite
No
Google Ad Manager
Yes
Google AdSense
Yes
Google Ads
Yes
Google Display & Video 360
Yes
IngeniousPlex
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Adagio
Website
adagio.io
Vendor Details
Company Name
Founded
1998
Country
United States
Website
google.com