Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

AdLabs is a specialized Amazon PPC management software designed to help brands and agencies optimize their advertising campaigns on the Amazon marketplace. The platform introduces a hybrid bid optimization approach that blends automated algorithms with manual campaign control. This combination allows advertisers to leverage automation for speed and data processing while still applying strategic insights and decision-making. AdLabs analyzes complex advertising data to identify high-performing keywords, placements, and campaign opportunities. It can automatically adjust bids and shift budgets toward the placements that generate the best conversions and profitability. The system performs thousands of campaign optimizations quickly, helping marketers save time and scale their advertising operations. Advanced bidding logic and performance analytics allow advertisers to maintain accurate control over campaign outcomes. The platform is designed to support large-scale ad management, with many brands and agencies using it to manage millions in monthly ad spend. AdLabs also provides expert guidance and resources to help users improve their Amazon advertising performance. By combining automation, control, and actionable insights, the platform helps businesses achieve higher return on ad spend and stronger sales growth.

Description

Insights from Chief Marketing Officers (CMOs) play a crucial role in guiding advertisers to effectively allocate budgets, refine campaign strategies, and enhance media return on investment (ROI). By establishing a cohesive perspective on marketing efforts, CMOs facilitate a comprehensive approach to funnel management. Advertisers are able to assess the efficacy of strategies deployed at various stages of the sales funnel. Additionally, article-level reports generated by CMOs reveal the connections between target audiences, geographic locations, and the performance of different ad creatives. This data empowers marketers to swiftly adapt their tactics, thereby boosting overall campaign performance. Furthermore, Omnichannel Statistics (OCM) serves as a tool for advertisers to evaluate the cumulative impact of their advertising approaches on consumer behavior both on and off Amazon, even while campaigns are still running. CMOs integrate insights from all available channels, encompassing both online and offline shopping patterns. It's worth noting that all Amazon Ads products prioritize user privacy and security, ensuring that all reporting is done in an aggregated and anonymized manner. This comprehensive data not only fosters informed decision-making but also enhances the strategic planning process for future campaigns.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Amazon Yes 
Amazon Ads Yes 
Amazon Brand Lift No 
Amazon DSP No 
Amazon Marketing Cloud No 

Integrations

Amazon Yes 
Amazon Ads Yes 
Amazon Brand Lift Yes 
Amazon DSP Yes 
Amazon Marketing Cloud Yes 

Pricing Details

$40/mo + 1% of ad spend
AdLabs Core: $40/mo + 1% of ad spend
AdLabs Pro: $40/mo + 2% of ad spend
Free Trial Yes 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

AdLabs

Founded

2023

Country

United States

Website

adlabs.app/

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

advertising.amazon.com/measurement-analytics/omnichannel-metrics

Product Features

Amazon Seller Tools

A/B Testing No 
Alerts / Notifications Yes 
Analytics / Reporting Yes 
Campaign Management Yes 
Competitor Analysis No 
Content Management / Optimization No 
Conversion / ROI Tracking Yes 
Customer Data Management No 
Email Marketing No 
Feedback Management No 
Inventory Management No 
Keyword Tracking / Research Yes 
Order Management No 
PPC Ads Management Yes 
Price Optimization No 
Rank Optimization No 
Refund Management No 
Review Management No 
Sales Tracking / Analysis Yes 
Shipping Management No 
Trend Analysis Yes 

PPC

A/B Testing No 
Account Alerts Yes 
Analytics / ROI Tracking Yes 
Bid Management Yes 
Budget Management Yes 
Campaign Management Yes 
Conversion Tracking Yes 
Google / Bing Ads No 
Keyword Research Tools Yes 
Keyword Tracking Yes 
Landing Pages / Web Forms No 
URL Builder No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Alternatives

Alternatives