Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.
Description
The Advertising Revenue Management platform enhances ad sales, optimizes ad operations, oversees the entire quote-to-cash process, integrates inventory and billing, and maximizes revenue across various channels, allowing you to operate a lucrative media business. Transition seamlessly from Google DoubleClick Sales Manager (DSM) to Symmetriq without any disruption to your operations, as we manage the entire migration process, ensuring your business continues to function smoothly. Given the rapidly evolving media landscape, you now have the opportunity to rethink your multi-channel product offerings and the strategies your sales team employs to present and package these products through Symmetriq. For more information on how you can access and analyze your data within Symmetriq, feel free to contact us. Symmetriq serves as an AI-driven Omni Channel Revenue Management Platform that empowers media companies to maintain profitability in their operations. As a comprehensive "Revenue In a Box" solution, it allows you to effectively manage your current offerings while also adapting to future sales opportunities. This adaptability means that your media business can thrive even amidst industry changes.
API Access
Has API
No
API Access
Has API
No
Integrations
DV Publisher Suite
No
Pricing Details
$100 per month
Free Trial
Yes
Free Version
Yes
Pricing Details
$100 per user, per month
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
FatTail
Founded
2001
Country
United States
Website
www.fattail.com
Vendor Details
Company Name
Symmetria Technologies
Founded
2020
Country
India
Website
www.symmetriq.io
Product Features
Publishing and Subscriptions
Advertising Management
Yes
Books
No
Campaign Management
Yes
Catalogs
No
Circulation Management
No
Content Management
No
Layout & Design
No
Magazines
No
Newsletters
Yes
Newspapers
No
Revenue Management
Competitor Analysis
No
Dynamic Pricing
No
For Airlines
No
For Hospitality Industry
No
Forecasting
No
Inventory Control
Yes
Price Optimization
Yes
Recommendation Engine
No
Yield Management
No
Product Features
Revenue Management
Competitor Analysis
No
Dynamic Pricing
Yes
For Airlines
No
For Hospitality Industry
No
Forecasting
Yes
Inventory Control
Yes
Price Optimization
Yes
Recommendation Engine
Yes
Yield Management
Yes