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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.

Description

The Advertising Revenue Management platform enhances ad sales, optimizes ad operations, oversees the entire quote-to-cash process, integrates inventory and billing, and maximizes revenue across various channels, allowing you to operate a lucrative media business. Transition seamlessly from Google DoubleClick Sales Manager (DSM) to Symmetriq without any disruption to your operations, as we manage the entire migration process, ensuring your business continues to function smoothly. Given the rapidly evolving media landscape, you now have the opportunity to rethink your multi-channel product offerings and the strategies your sales team employs to present and package these products through Symmetriq. For more information on how you can access and analyze your data within Symmetriq, feel free to contact us. Symmetriq serves as an AI-driven Omni Channel Revenue Management Platform that empowers media companies to maintain profitability in their operations. As a comprehensive "Revenue In a Box" solution, it allows you to effectively manage your current offerings while also adapting to future sales opportunities. This adaptability means that your media business can thrive even amidst industry changes.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

DV Publisher Suite Yes 

Integrations

DV Publisher Suite No 

Pricing Details

$100 per month
Free Trial Yes 
Free Version Yes 

Pricing Details

$100 per user, per month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

FatTail

Founded

2001

Country

United States

Website

www.fattail.com

Vendor Details

Company Name

Symmetria Technologies

Founded

2020

Country

India

Website

www.symmetriq.io

Product Features

Publishing and Subscriptions

Advertising Management Yes 
Books No 
Campaign Management Yes 
Catalogs No 
Circulation Management No 
Content Management No 
Layout & Design No 
Magazines No 
Newsletters Yes 
Newspapers No 

Revenue Management

Competitor Analysis No 
Dynamic Pricing No 
For Airlines No 
For Hospitality Industry No 
Forecasting No 
Inventory Control Yes 
Price Optimization Yes 
Recommendation Engine No 
Yield Management No 

Product Features

Revenue Management

Competitor Analysis No 
Dynamic Pricing Yes 
For Airlines No 
For Hospitality Industry No 
Forecasting Yes 
Inventory Control Yes 
Price Optimization Yes 
Recommendation Engine Yes 
Yield Management Yes 

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