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Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.

Description

Sovrn delivers a range of advertising solutions, technologies, and services to a vast number of content creators, enabling them to earn revenue, expand their enterprises, and tap into an extensive data resource that offers remarkable insights. We recognize the significance of distinctive storytellers, a sentiment shared by the advertisers collaborating with us. Our commitment lies in promoting equitable and transparent advertising practices, advocating for net neutrality, and fostering positive relationships between publishers and advertisers. Whether you are an established publishing expert or a newcomer, we are here to assist you in monetizing your content effectively. Our offerings include header bidding, server-to-server bidding, and waterfall advertising techniques. By connecting with high-quality, independent publishers, you can enhance the reach of your campaigns and engage with an audience that is eager to interact. We facilitate display, mobile, and video campaigns through our well-regarded, certified exchange. Moreover, the most reputable websites and leading brands across the globe rely on Sovrn to provide unparalleled value and measurable outcomes, ensuring that both parties benefit from the partnership. With our tools, content creators can harness their potential and achieve greater success in the digital landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

DV Publisher Suite Yes 
37x No 
ASTRAD DSP No 
Adagio No 
Amazon Transparent Ad Marketplace (TAM) No 
Amazon Unified Ad Marketplace (UAM) No 
Datastream Group No 
Google Ad Manager No 
KNOREX XPO No 
Prebid No 
PubGalaxy No 
PubPower No 
Purify Digital No 
The Moneytizer No 
Trackonomics No 
diDNA No 

Integrations

DV Publisher Suite Yes 
37x Yes 
ASTRAD DSP Yes 
Adagio Yes 
Amazon Transparent Ad Marketplace (TAM) Yes 
Amazon Unified Ad Marketplace (UAM) Yes 
Datastream Group Yes 
Google Ad Manager Yes 
KNOREX XPO Yes 
Prebid Yes 
PubGalaxy Yes 
PubPower Yes 
Purify Digital Yes 
The Moneytizer Yes 
Trackonomics Yes 
diDNA Yes 

Pricing Details

$100 per month
Free Trial Yes 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

FatTail

Founded

2001

Country

United States

Website

www.fattail.com

Vendor Details

Company Name

Sovrn

Founded

2006

Country

United States

Website

www.sovrn.com

Product Features

Publishing and Subscriptions

Advertising Management Yes 
Books No 
Campaign Management Yes 
Catalogs No 
Circulation Management No 
Content Management No 
Layout & Design No 
Magazines No 
Newsletters Yes 
Newspapers No 

Revenue Management

Competitor Analysis No 
Dynamic Pricing No 
For Airlines No 
For Hospitality Industry No 
Forecasting No 
Inventory Control Yes 
Price Optimization Yes 
Recommendation Engine No 
Yield Management No 

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