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Description
FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.
Description
REXRTB is an innovative Ad Serving System tailored for media buyers and sellers to achieve optimal outcomes. It provides a suite of tools designed for both supply and demand partners, facilitating effective management and oversight of advertising media and assets. The platform is built to accommodate a wide array of formats, channels, and models, ensuring versatility in advertising strategies. Recently, REXRTB introduced a cutting-edge ad serving technology that encompasses all essential features typically expected from a third-party solution. Our Supply-Side Platform (SSP) enables supply partners to showcase their traffic while seamlessly connecting with various demand-side platforms. All OpenRTB formats, including Display, Mobile, Video, Native, and Popunder/Popup ads, are readily accessible. The intuitive dashboard at REXRTB empowers supply partners, granting them the capability to manage their inventory efficiently and enhance revenue by serving the most pertinent ads. You can even create a personalized SSP tailored to your unique business objectives. Additionally, REXRTB's White Label Demand-Side Platform (DSP) allows users to design and oversee multiple campaigns, conduct real-time analysis and optimization, and monitor campaign performance metrics comprehensively. This robust feature set positions REXRTB as a comprehensive solution for maximizing advertising effectiveness.
API Access
Has API
API Access
Has API
Integrations
DV Publisher Suite
Pricing Details
$100 per month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
FatTail
Founded
2001
Country
United States
Website
www.fattail.com
Vendor Details
Company Name
REXRTB
Founded
2018
Website
rexrtb.com
Product Features
Publishing and Subscriptions
Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers
Revenue Management
Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management
Product Features
Ad Server
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving