Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.
Description
Every organization has unique needs when it comes to their publishing platform, which is why Atypon designed Literatum, their online publishing and website development solution, with a flexible modular architecture that can be tailored to align with the specific business goals of each publisher. The six modules of Literatum seamlessly integrate with the existing technologies in your publishing environment and can even replace some of them if necessary. Its scalability ensures that it evolves alongside your business, driving growth without the need for additional personnel. Furthermore, the platform supports a wide range of content types, promoting collaboration among departments that typically operate in silos, such as marketing, editorial, and communications. Enhancing the platform's capabilities is Atypon Insights, a business intelligence module powered by Google technologies, which offers a comprehensive and detailed history of platform activities and helps inform strategic decisions. This level of integration and adaptability makes Literatum a powerful ally for any publishing operation looking to thrive in a competitive landscape.
API Access
Has API
No
API Access
Has API
No
Integrations
DV Publisher Suite
No
Pricing Details
$100 per month
Free Trial
Yes
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
FatTail
Founded
2001
Country
United States
Website
www.fattail.com
Vendor Details
Company Name
Atypon
Founded
1996
Country
United States
Website
www.atypon.com/products/literatum/
Product Features
Publishing and Subscriptions
Advertising Management
Yes
Books
No
Campaign Management
Yes
Catalogs
No
Circulation Management
No
Content Management
No
Layout & Design
No
Magazines
No
Newsletters
Yes
Newspapers
No
Revenue Management
Competitor Analysis
No
Dynamic Pricing
No
For Airlines
No
For Hospitality Industry
No
Forecasting
No
Inventory Control
Yes
Price Optimization
Yes
Recommendation Engine
No
Yield Management
No
Product Features
Publishing and Subscriptions
Advertising Management
No
Books
No
Campaign Management
No
Catalogs
No
Circulation Management
No
Content Management
No
Layout & Design
No
Magazines
No
Newsletters
No
Newspapers
No
Website Builder
Auto Update
No
Content Import / Export
No
Drag & Drop
No
Invoices
No
Landing Pages / Web Forms
No
Newsletter Management
No
Online Booking
No
Online Store Builder
No
Pre-built Templates
No
Real Time Editing
No
SEO
No
Survey Builder
No
White Label
No