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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.

Description

Every organization has unique needs when it comes to their publishing platform, which is why Atypon designed Literatum, their online publishing and website development solution, with a flexible modular architecture that can be tailored to align with the specific business goals of each publisher. The six modules of Literatum seamlessly integrate with the existing technologies in your publishing environment and can even replace some of them if necessary. Its scalability ensures that it evolves alongside your business, driving growth without the need for additional personnel. Furthermore, the platform supports a wide range of content types, promoting collaboration among departments that typically operate in silos, such as marketing, editorial, and communications. Enhancing the platform's capabilities is Atypon Insights, a business intelligence module powered by Google technologies, which offers a comprehensive and detailed history of platform activities and helps inform strategic decisions. This level of integration and adaptability makes Literatum a powerful ally for any publishing operation looking to thrive in a competitive landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

DV Publisher Suite Yes 

Integrations

DV Publisher Suite No 

Pricing Details

$100 per month
Free Trial Yes 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

FatTail

Founded

2001

Country

United States

Website

www.fattail.com

Vendor Details

Company Name

Atypon

Founded

1996

Country

United States

Website

www.atypon.com/products/literatum/

Product Features

Publishing and Subscriptions

Advertising Management Yes 
Books No 
Campaign Management Yes 
Catalogs No 
Circulation Management No 
Content Management No 
Layout & Design No 
Magazines No 
Newsletters Yes 
Newspapers No 

Revenue Management

Competitor Analysis No 
Dynamic Pricing No 
For Airlines No 
For Hospitality Industry No 
Forecasting No 
Inventory Control Yes 
Price Optimization Yes 
Recommendation Engine No 
Yield Management No 

Product Features

Publishing and Subscriptions

Advertising Management No 
Books No 
Campaign Management No 
Catalogs No 
Circulation Management No 
Content Management No 
Layout & Design No 
Magazines No 
Newsletters No 
Newspapers No 

Website Builder

Auto Update No 
Content Import / Export No 
Drag & Drop No 
Invoices No 
Landing Pages / Web Forms No 
Newsletter Management No 
Online Booking No 
Online Store Builder No 
Pre-built Templates No 
Real Time Editing No 
SEO No 
Survey Builder No 
White Label No 

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