Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.
Description
Our supplier technology provides a cohesive platform that allows seamless access to demand and efficient delivery across various endpoints. Leverage our technology to establish direct connections with buyers, minimize fragmentation, and activate both first- and third-party data sources. FreeWheel delivers comprehensive capabilities, streamlining the sales process from strategic planning to outcome analysis. Enhance the value of your inventory through advanced data enablement solutions. Strategically plan and forecast targeted campaigns with centralized inventory management that incorporates both first- and third-party data. Drive increased revenue by utilizing aggregated, direct API connections to existing buyers and emerging demand partners. Employ workflows to oversee your inventory across all devices, ensuring system-to-system transaction delivery for orders, adjustments, and makegoods. Consolidate your inventory and advertising decision-making across every screen and platform to maximize additional revenue opportunities. Evaluate campaign effectiveness and use insights to shape future strategies effectively. This holistic approach ensures that you stay ahead in a competitive marketplace.
API Access
Has API
No
API Access
Has API
Yes
Integrations
ASTRAD DSP
No
DV Publisher Suite
Yes
FreeWheel Beeswax
No
FreeWheel DemandSuite
No
FreeWheel Strata
No
Integrations
ASTRAD DSP
Yes
DV Publisher Suite
No
FreeWheel Beeswax
Yes
FreeWheel DemandSuite
Yes
FreeWheel Strata
Yes
Pricing Details
$100 per month
Free Trial
Yes
Free Version
Yes
Pricing Details
$10,000 per month
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
FatTail
Founded
2001
Country
United States
Website
www.fattail.com
Vendor Details
Company Name
FreeWheel
Country
Netherlands
Website
www.freewheel.com/supplysuite
Product Features
Publishing and Subscriptions
Advertising Management
Yes
Books
No
Campaign Management
Yes
Catalogs
No
Circulation Management
No
Content Management
No
Layout & Design
No
Magazines
No
Newsletters
Yes
Newspapers
No
Revenue Management
Competitor Analysis
No
Dynamic Pricing
No
For Airlines
No
For Hospitality Industry
No
Forecasting
No
Inventory Control
Yes
Price Optimization
Yes
Recommendation Engine
No
Yield Management
No