Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.
Description
Our advertising analytics platform seamlessly connects with your entire ad technology ecosystem to deliver cohesive, high-quality, actionable insights. This integration empowers you to make informed decisions while significantly reducing the time spent on tedious, manual tasks. Say goodbye to spreadsheets and hello to a sophisticated dashboard creator, user-friendly reporting features, and powerful data visualization tools. By merging both programmatic and direct ad data, you can achieve an integrated reporting perspective that simplifies decision-making and positively influences your financial outcomes. Eliminate lengthy and complicated reporting methods by utilizing a single, reliable source of truth for all your advertising metrics. You can effortlessly schedule reports for automated distribution daily, weekly, or monthly to your team or clients straight from the platform. Take advantage of specialized reporting tools designed to enhance workflows tailored to the advertising sector. Additionally, gain insights from a domain-focused data strategy, along with ad reporting and analytical services that cater specifically to your needs. This comprehensive approach not only streamlines your processes but also enhances your overall advertising effectiveness.
API Access
Has API
No
API Access
Has API
No
Integrations
DV Publisher Suite
No
Pricing Details
$100 per month
Free Trial
Yes
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
FatTail
Founded
2001
Country
United States
Website
www.fattail.com
Vendor Details
Company Name
Burt Intelligence
Founded
2018
Country
United States
Website
www.burtintelligence.com/platform
Product Features
Publishing and Subscriptions
Advertising Management
Yes
Books
No
Campaign Management
Yes
Catalogs
No
Circulation Management
No
Content Management
No
Layout & Design
No
Magazines
No
Newsletters
Yes
Newspapers
No
Revenue Management
Competitor Analysis
No
Dynamic Pricing
No
For Airlines
No
For Hospitality Industry
No
Forecasting
No
Inventory Control
Yes
Price Optimization
Yes
Recommendation Engine
No
Yield Management
No
Product Features
Advertising Agency
Campaign Management
No
Collaboration
No
Document Management
No
File Sharing
No
Project Management
No
Task Management
No
Time Tracking
No
Reporting
Customizable Dashboard
No
Data Source Connectors
No
Drag & Drop
No
Drill Down
No
Email Reports
No
Financial Reports
No
Forecasting
No
Marketing Reports
No
OLAP
No
Report Export
No
Sales Reports
No
Scheduled / Automated Reports
No
Revenue Management
Competitor Analysis
No
Dynamic Pricing
No
For Airlines
No
For Hospitality Industry
No
Forecasting
No
Inventory Control
No
Price Optimization
No
Recommendation Engine
No
Yield Management
No