Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.
Description
It is the sole demand-side platform that integrates search, social, and site direct functionalities through a unified interface. Basis DSP provides users with access to a comprehensive programmatic ecosystem filled with inventory, audiences, and datasets, along with the capability to plan, purchase, and oversee campaigns effectively. This platform combines end-to-end process automation with programmatic digital media planning and execution. Its seamless interoperability with search, social, and ad server platforms allows media professionals to devise and implement robust digital media strategies. The billing automation feature within Basis DSP simplifies the reconciliation of delivery metrics and streamlines the creation and payment of invoices. Additionally, users can plan, negotiate, and monitor custom private marketplace offerings across a vast array of premium publishers without needing to exit the Basis platform. By leveraging the advanced artificial intelligence engine of Basis, users can enhance campaign outcomes—opting for either algorithmic or machine learning optimizations that automatically interpret data for better decision-making. This all-in-one solution revolutionizes the way media professionals approach campaign management and execution.
API Access
Has API
No
API Access
Has API
No
Pricing Details
$100 per month
Free Trial
Yes
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
FatTail
Founded
2001
Country
United States
Website
www.fattail.com
Vendor Details
Company Name
Basis
Country
United States
Website
basis.com/technology/dsp/
Product Features
Publishing and Subscriptions
Advertising Management
Yes
Books
No
Campaign Management
Yes
Catalogs
No
Circulation Management
No
Content Management
No
Layout & Design
No
Magazines
No
Newsletters
Yes
Newspapers
No
Revenue Management
Competitor Analysis
No
Dynamic Pricing
No
For Airlines
No
For Hospitality Industry
No
Forecasting
No
Inventory Control
Yes
Price Optimization
Yes
Recommendation Engine
No
Yield Management
No