Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.
Description
With two decades of experience providing value to both digital and traditional publishers, we are primed to fast-track a range of opportunities that foster transformation and facilitate effective project execution. Our cross-platform order management system is enhanced by tailored ad-sales modules for Salesforce.com, which include sales funnel planning, custom interfaces, and seamless financial integration. COMS is compatible with all major CRM systems, including Salesforce. Acknowledging that billing often gets overlooked, we took the initiative to develop a financial management and accounts receivable module specifically tailored for the workflows of publishers. This module integrates seamlessly with leading ERP platforms such as Oracle, SAP, and QuickBooks, allowing for traditional and digital billing on a single invoice. To ensure consistency between your billing and reporting data, the Audience Platform consolidates all information in one location, guaranteeing perfect alignment across different platforms. This comprehensive solution not only streamlines operations but also enhances financial clarity for publishers navigating the complexities of today's market.
API Access
Has API
No
API Access
Has API
No
Integrations
DV Publisher Suite
Yes
Oracle Fusion Cloud ERP
No
QuickBooks Online
No
SAP ERP
No
Salesforce
No
Integrations
DV Publisher Suite
No
Oracle Fusion Cloud ERP
Yes
QuickBooks Online
Yes
SAP ERP
Yes
Salesforce
Yes
Pricing Details
$100 per month
Free Trial
Yes
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
FatTail
Founded
2001
Country
United States
Website
www.fattail.com
Vendor Details
Company Name
Audience Platform
Founded
2017
Country
United States
Website
www.audienceplatform.tv/
Product Features
Publishing and Subscriptions
Advertising Management
Yes
Books
No
Campaign Management
Yes
Catalogs
No
Circulation Management
No
Content Management
No
Layout & Design
No
Magazines
No
Newsletters
Yes
Newspapers
No
Revenue Management
Competitor Analysis
No
Dynamic Pricing
No
For Airlines
No
For Hospitality Industry
No
Forecasting
No
Inventory Control
Yes
Price Optimization
Yes
Recommendation Engine
No
Yield Management
No