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Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.

Description

AdMedia provides an extensive advertising network that links advertisers with more than 200 million users in the U.S. through various solutions such as search, native, contextual, mobile, video, shopping, and remarketing. The company prioritizes brand safety, transparency, and performance-driven results by utilizing first-party data and carefully chosen publishers. In addition to facilitating full-service campaign management, which encompasses account upkeep, optimization, and reporting, AdMedia allows advertisers to reach users across multiple devices and channels, including targeting Facebook users beyond the platform itself. With integration from key tracking partners, the focus remains on boosting ROI and achieving diverse advertising objectives. Every publisher and partnership is meticulously selected to guarantee brand safety, ensuring that clients can clearly see the source of their traffic. Comprehensive support for account management, optimization, and detailed reporting is provided, reinforcing a commitment to performance and customer satisfaction as the paramount concern. Ultimately, AdMedia aims to foster long-term relationships with clients by continually enhancing their advertising strategies.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AppsFlyer No 
Branch No 
DV Publisher Suite Yes 
Facebook No 
Google Search Ads 360 No 
Invoca No 
Kochava No 
Marchex No 
Pixalate No 
TUNE No 
TransUnion Digital Business Profile No 
Verisign No 

Integrations

AppsFlyer Yes 
Branch Yes 
DV Publisher Suite No 
Facebook Yes 
Google Search Ads 360 Yes 
Invoca Yes 
Kochava Yes 
Marchex Yes 
Pixalate Yes 
TUNE Yes 
TransUnion Digital Business Profile Yes 
Verisign Yes 

Pricing Details

$100 per month
Free Trial Yes 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

FatTail

Founded

2001

Country

United States

Website

www.fattail.com

Vendor Details

Company Name

AdMedia

Founded

1998

Country

United States

Website

admedia.com

Product Features

Publishing and Subscriptions

Advertising Management Yes 
Books No 
Campaign Management Yes 
Catalogs No 
Circulation Management No 
Content Management No 
Layout & Design No 
Magazines No 
Newsletters Yes 
Newspapers No 

Revenue Management

Competitor Analysis No 
Dynamic Pricing No 
For Airlines No 
For Hospitality Industry No 
Forecasting No 
Inventory Control Yes 
Price Optimization Yes 
Recommendation Engine No 
Yield Management No 

Product Features

Retargeting

A/B Testing No 
Audience Targeting No 
Behavioral Targeting No 
Conversion Tracking No 
Geo Targeting No 
Mobile Retargeting No 
Personalization No 
Recommendation Engine No 
Social Media Retargeting No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Alternatives

Alternatives

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