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Average Ratings 0 Ratings
Description
AdBeacon is an innovative platform for multi-touch attribution and optimization designed specifically for ecommerce brands and agencies aiming to move past mere speculation and effectively quantify their growth drivers. By directly linking to your first-party data—such as revenue figures and customer activities from your online store—and integrating that information with your paid media channels, the system facilitates precise, real-time reporting and actionable optimization. It boasts a wide array of powerful features like advanced multi-channel attribution, comprehensive campaign tracking, lifetime value assessments, RFM analysis, performance dashboards for creative content, custom audience creation, and budget management tools, all available in a single, cohesive interface. With AdBeacon, businesses can gain clear insights into how each advertisement, campaign, or customer interaction impacts the overall journey, enabling them to distinguish between high-value and low-value audiences. This allows for strategic reallocations of budget towards top-performing creatives, ultimately empowering brands to scale their campaigns with both assurance and transparency, all based on validated data regarding clicks and purchases. Additionally, users can leverage the platform’s insights not just for immediate gains, but also for long-term strategic planning and growth.
Description
Odins.ai is a cutting-edge SaaS platform focused on Marketing Mix Modeling (MMM), designed to assist marketers in identifying the factors that influence sales and effectively allocate budgets across various channels.
The platform seamlessly gathers, organizes, and consolidates data from both online and offline sources, providing users with a comprehensive and privacy-conscious perspective on their performance metrics. By leveraging AI-enhanced Bayesian MMM, Odins.ai measures the impact of each marketing initiative, enabling users to run simulations, predict outcomes, and ensure the reliability of their models—all within an easy-to-use interface tailored for marketers rather than data specialists.
By transforming intricate analytics into practical insights, Odins.ai empowers teams to continually enhance their marketing effectiveness and return on investment, fostering a culture of ongoing improvement and informed decision-making. Ultimately, this innovative tool positions marketers to navigate the complexities of their campaigns with confidence.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
Amazon Ads
Yes
Attentive
Yes
BigCommerce
Yes
Facebook Ads
Yes
Google Ads
Yes
Klaviyo
Yes
Meta AI
Yes
Meta Ads
Yes
Pinterest Ads
Yes
Shopify
Yes
Integrations
Amazon Ads
No
Attentive
No
BigCommerce
No
Facebook Ads
No
Google Ads
No
Klaviyo
No
Meta AI
No
Meta Ads
No
Pinterest Ads
No
Shopify
No
Pricing Details
$299 per month
Pricing based on monthly revenue (Brands)
Agency pricing based on number of users/brands (Flat rate for agencies)
Agency pricing based on number of users/brands (Flat rate for agencies)
Free Trial
Yes
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
AdBeacon
Founded
2022
Country
United States
Website
www.adbeacon.com
Vendor Details
Company Name
Odins.ai
Founded
2022
Country
Norway
Website
odins.ai
Product Features
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
Yes
Conversion Tracking
No
Cross-Channel Attribution
Yes
Customer Journey Mapping
Yes
Multi-Touch Attribution
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Product Features
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No