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Average Ratings 0 Ratings

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features
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support

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Description

Real Identity™ provides rapid, sub-second decision-making capabilities that facilitate timely and relevant messaging. This innovative platform empowers leading global brands to accurately identify individuals and ethically engage with them at any location and time, thereby fostering significant experiences. With the ability to connect with audiences at scale and with precision, brands can enhance every customer interaction. Additionally, Real Identity allows companies to effectively manage their identity systems by utilizing five decades of expertise in data and identity, coupled with cutting-edge artificial intelligence and machine learning methodologies. In the fast-paced adtech sector, swift access to identity and data is essential for enabling personalization and informed decision-making. As the landscape evolves away from cookies, first-party data signals will become crucial for driving these initiatives, ensuring that communication remains vibrant between individuals, brands, and publishers. By crafting impactful experiences across all channels, businesses can not only impress current customers and prospects but also maintain compliance with regulations and outpace their competitors. Ultimately, Real Identity™ positions brands to thrive in a dynamic environment while enhancing their customer engagement strategies.

Description

Zeotap is a Customer Intelligence Platform, (CIP). It helps companies better understand their customers to predict their behavior and make more meaningful investments. Our platform allows brands to leverage a core of first-party data to win new clients and grow their customer base. Our modules are independent but integrate and include customer data unification, identity resolution (including in data clean rooms), enrichment, modeling, and activation to more than 100 partners in the marketing ecosystem. Gartner has named us a "Cool Vendor" in 2020 and AdExchanger the "Best Data-Enabling Technology” in 2019. Our platform meets the highest standards for enterprise data privacy and security, including ISO 27001 and CSA STAR. We serve top brands, publishers, and agencies in more than a dozen countries in Europe and North America. Zeotap is also a founding member of ID+, an initiative for universal marketing ID.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook Yes 
X (Twitter) Yes 
Adelphic Yes 
Apache Spark Yes 
Captain Compliance Yes 
Centro Basis Yes 
Commanders Act Yes 
Google Cloud Platform Yes 
HCL Domino Yes 
Insider One No 
LiveRamp Yes 
MediaMath Yes 
PayPal Yes 
Pinterest Yes 
RedPoint Customer Data Platform Yes 
S4M No 
Simulmedia Yes 
SpotX Yes 
Spotify Yes 
Treasure Data Yes 

Integrations

Facebook Yes 
X (Twitter) Yes 
Adelphic No 
Apache Spark No 
Captain Compliance No 
Centro Basis No 
Commanders Act No 
Google Cloud Platform No 
HCL Domino No 
Insider One Yes 
LiveRamp No 
MediaMath No 
PayPal No 
Pinterest No 
RedPoint Customer Data Platform No 
S4M Yes 
Simulmedia No 
SpotX No 
Spotify No 
Treasure Data No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Acxiom

Founded

1969

Country

United States

Website

www.acxiom.com/identity-resolution/services-solutions/

Vendor Details

Company Name

Zeotap

Founded

2014

Country

US, Canada, Germany, UK, France, Italy, Spain, India, Mexico, Brazil, Colobmai

Website

zeotap.com

Product Features

Identity Management

Access Certification No 
Compliance Management No 
Multifactor Authentication No 
Password Management No 
Privileged Account Management No 
Self-Service Access Request No 
Single Sign On No 
User Activity Monitoring No 
User Provisioning No 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management No 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization No 
Predictive Modeling No 

Data Management

Customer Data Yes 
Data Analysis No 
Data Capture Yes 
Data Integration Yes 
Data Migration No 
Data Quality Control Yes 
Data Security Yes 
Information Governance No 
Master Data Management No 
Match & Merge Yes 

Identity Management

Access Certification No 
Compliance Management Yes 
Multifactor Authentication Yes 
Password Management No 
Privileged Account Management Yes 
Self-Service Access Request No 
Single Sign On No 
User Activity Monitoring No 
User Provisioning Yes 

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