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Description

Real Identity™ provides rapid, sub-second decision-making capabilities that facilitate timely and relevant messaging. This innovative platform empowers leading global brands to accurately identify individuals and ethically engage with them at any location and time, thereby fostering significant experiences. With the ability to connect with audiences at scale and with precision, brands can enhance every customer interaction. Additionally, Real Identity allows companies to effectively manage their identity systems by utilizing five decades of expertise in data and identity, coupled with cutting-edge artificial intelligence and machine learning methodologies. In the fast-paced adtech sector, swift access to identity and data is essential for enabling personalization and informed decision-making. As the landscape evolves away from cookies, first-party data signals will become crucial for driving these initiatives, ensuring that communication remains vibrant between individuals, brands, and publishers. By crafting impactful experiences across all channels, businesses can not only impress current customers and prospects but also maintain compliance with regulations and outpace their competitors. Ultimately, Real Identity™ positions brands to thrive in a dynamic environment while enhancing their customer engagement strategies.

Description

Our focus is on ensuring that data is secure and effortlessly accessible for businesses. The Safe Haven platform enhances customer intelligence, facilitates large-scale engagement, and fosters innovative opportunities for business expansion. Designed for the contemporary enterprise, our platform grants comprehensive control over data access and usage through top-tier software solutions for identity management, activation, and data collaboration. You can harness data access to uncover valuable business insights and boost revenue, all while keeping strict oversight of how data is used. Effectively connect with your target audiences across various channels, platforms, publishers, or networks, while securely converting data between identity realms to enhance outcomes. Safeguard your customer information using cutting-edge privacy-preserving technologies and sophisticated methods that limit data movement, yet still allow for the generation of insights. In doing so, you empower businesses to thrive in a data-driven landscape while upholding the highest standards of data protection.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Databricks Yes 
Snapchat Yes 
X (Twitter) Yes 
Adobe Document Cloud Yes 
BDEX No 
Causal No 
Datastream Group No 
HCL Domino Yes 
JamLoop No 
Lexer No 
Lotame Yes 
OMI No 
PayPal Yes 
Qubole Yes 
Sidecar No 
Spotify Yes 
Tableau Yes 
Taboola Yes 

Integrations

Databricks Yes 
Snapchat Yes 
X (Twitter) Yes 
Adobe Document Cloud No 
BDEX Yes 
Causal Yes 
Datastream Group Yes 
HCL Domino No 
JamLoop Yes 
Lexer Yes 
Lotame No 
OMI Yes 
PayPal No 
Qubole No 
Sidecar Yes 
Spotify No 
Tableau No 
Taboola No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Acxiom

Founded

1969

Country

United States

Website

www.acxiom.com/identity-resolution/services-solutions/

Vendor Details

Company Name

LiveRamp

Founded

2014

Country

United States

Website

liveramp.com

Product Features

Identity Management

Access Certification No 
Compliance Management No 
Multifactor Authentication No 
Password Management No 
Privileged Account Management No 
Self-Service Access Request No 
Single Sign On No 
User Activity Monitoring No 
User Provisioning No 

Product Features

Consent Management Platforms

Additional Users / Permissions No 
Automatic Cookie-Blocking No 
CCPA Compliance No 
CMS Integration No 
Cookie Crawling No 
Design/Branding Customization No 
Fingerprinting No 
GDPR Compliance No 
IAB Compliance No 
Reporting / Analytics No 
Responsive Design No 
Subdomains Compatibility No 
Tag Manager Integration No 
Whitelabel Solution No 

Data Management

Customer Data Yes 
Data Analysis Yes 
Data Capture Yes 
Data Integration Yes 
Data Migration Yes 
Data Quality Control Yes 
Data Security Yes 
Information Governance Yes 
Master Data Management Yes 
Match & Merge Yes 

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

GDPR Compliance

Access Control No 
Consent Management No 
Data Mapping No 
Incident Management No 
PIA / DPIA No 
Policy Management No 
Risk Management No 
Sensitive Data Identification No 

Identity Management

Access Certification No 
Compliance Management Yes 
Multifactor Authentication Yes 
Password Management No 
Privileged Account Management Yes 
Self-Service Access Request No 
Single Sign On No 
User Activity Monitoring No 
User Provisioning Yes 

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