Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
We assist consumer product companies in effectively managing and enhancing their pricing strategies and investments, enabling them to make informed decisions that yield a strong return on investment. Our software solutions empower clients and consultants alike to assess historical performance and forecast future trends. Tailored to meet individual client needs, our applications ensure that every user finds the specific functionalities they require. From visualizing yearly data to anticipating future outcomes, our tools not only revolutionize pricing and promotional strategies but also streamline internal operations. Acumen Radar is designed to aid businesses in managing and refining their pricing by simulating various pricing scenarios. Whether you seek in-depth insights into strategic revenue management from seasoned industry professionals or practical advice from our consultants, our array of events and webinars offers valuable resources to help you achieve your goals. Furthermore, Acumen Invest is remarkably user-friendly, facilitating rapid scenario planning and comprehensive analytical work to support agile decision-making. With these innovative solutions, companies can elevate their competitive advantage in a dynamic market.
Description
Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Acumen
Founded
2006
Country
United Kingdom
Website
www.acumenci.com
Vendor Details
Company Name
Cognizant
Founded
1994
Country
United States
Website
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
Product Features
Trade Promotion Management
Analytics / ROI Tracking
Yes
Approval Workflow
Yes
Budgeting & Forecasting
Yes
Claims Management
Yes
Competitor Analysis
No
Compliance Management
Yes
Customer Management
Yes
Discount Management
Yes
Pricing Optimization
Yes
Promotion Calendar
Yes
Settlement Management
No
Trade Agreement Management
Yes
Product Features
Brand Management
Approval Process Control
No
Artwork Management
No
Asset Management
No
Change Management
No
Fulfillment Distribution
No
Project Management
No
Trade Promotion Management
Analytics / ROI Tracking
No
Approval Workflow
No
Budgeting & Forecasting
No
Claims Management
No
Competitor Analysis
Yes
Compliance Management
No
Customer Management
No
Discount Management
No
Pricing Optimization
No
Promotion Calendar
No
Settlement Management
No
Trade Agreement Management
No