Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Active Agent is a comprehensive omnichannel demand-side platform that provides cutting-edge marketing technology aimed at value-driven, automated, and data-centric media purchasing. It accommodates multiple formats such as display, mobile, native, video, digital out-of-home, cinema, digital audio, and both linear and programmatic television. The platform facilitates effective planning, purchasing, and optimization of programmatic advertising across these diverse channels. Active Agent guarantees full compliance with data protection regulations through straightforward campaign configurations that automatically align with IAB standards and EU guidelines. Brand safety is prioritized through pre-bid integrations that deliver automatic quality control during media buying, ensuring that placements are secure and tailored to each brand's needs. Furthermore, the platform allows for centralized management of all prevalent deal types, complete with forecasting and in-depth reporting features, along with an extensive directory of exclusive, always-on deals spanning various channels. This level of integration and accessibility empowers advertisers to maximize their campaign effectiveness and reach their target audiences more efficiently.
Description
We harness the potential of location-based insights, innovative creativity, and intelligent audience data to forge meaningful connections between brands and their target audiences through out-of-home advertising. Welcome to the most dynamic and prominent OOH media network in America. Connect with audiences in their everyday environments, whether they are living, loving, working, or enjoying leisure activities. Digital out-of-home (DOOH) offers brands the unique capability to create contextual relevance through dynamic content that can be triggered by various factors such as time of day, geographic location, traffic conditions, weather changes, or even live sports scores. Additionally, DOOH enables marketers to launch campaigns with increased speed compared to traditional billboard advertising, utilizing both direct and programmatic purchasing methods. The appeal of DOOH is further enhanced by its comprehensive measurement and attribution tools, which empower advertisers to evaluate a range of metrics from brand awareness to customer foot traffic, ensuring a more effective advertising strategy overall. By integrating these advanced features, brands can significantly enhance their outreach and engagement in a competitive marketplace.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Virtual Minds
Founded
2001
Country
Germany
Website
virtualminds.com/active-agent/
Vendor Details
Company Name
OUTFRONT
Country
United States
Website
www.outfront.com