Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Active Agent is a comprehensive omnichannel demand-side platform that provides cutting-edge marketing technology aimed at value-driven, automated, and data-centric media purchasing. It accommodates multiple formats such as display, mobile, native, video, digital out-of-home, cinema, digital audio, and both linear and programmatic television. The platform facilitates effective planning, purchasing, and optimization of programmatic advertising across these diverse channels. Active Agent guarantees full compliance with data protection regulations through straightforward campaign configurations that automatically align with IAB standards and EU guidelines. Brand safety is prioritized through pre-bid integrations that deliver automatic quality control during media buying, ensuring that placements are secure and tailored to each brand's needs. Furthermore, the platform allows for centralized management of all prevalent deal types, complete with forecasting and in-depth reporting features, along with an extensive directory of exclusive, always-on deals spanning various channels. This level of integration and accessibility empowers advertisers to maximize their campaign effectiveness and reach their target audiences more efficiently.
Description
Our comprehensive omnichannel demand-side platform (DSP) empowers marketers to seamlessly oversee campaigns across various channels such as mobile, display, social media, video, audio, and native advertising, all while granting exclusive access to our extensive global network of premium supply sources. By providing an all-in-one suite of tools for campaign execution, creative management, targeted outreach, and performance reporting, we enable marketers to break free from isolated channel strategies, thereby enhancing consumer engagement and achieving significant business outcomes through their marketing efforts. This holistic approach not only streamlines the campaign management process but also fosters a more integrated marketing strategy.
API Access
Has API
No
API Access
Has API
No
Integrations
Airtory
No
Confiant
No
Cross Pixel
No
DV Publisher Suite
No
Hu-manity.co Privacy Experience
No
Intuizi
No
Kochava
No
Lytics
No
Magellan AI
No
Octane11
No
Integrations
Airtory
Yes
Confiant
Yes
Cross Pixel
Yes
DV Publisher Suite
Yes
Hu-manity.co Privacy Experience
Yes
Intuizi
Yes
Kochava
Yes
Lytics
Yes
Magellan AI
Yes
Octane11
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Virtual Minds
Founded
2001
Country
Germany
Website
virtualminds.com/active-agent/
Vendor Details
Company Name
Infillion
Founded
2007
Country
United States
Website
www.mediamath.com
Product Features
Product Features
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No
Predictive Analytics
AI / Machine Learning
No
Benchmarking
No
Data Blending
No
Data Mining
No
Demand Forecasting
No
For Education
No
For Healthcare
No
Modeling & Simulation
No
Sentiment Analysis
No
Social Media Advertising
Ad Buying
No
Ad Creation
No
Bulk Advertising
No
Campaign Management
No
Collaboration Tools
No
Comment / Reply Moderation
No
Digital Asset Management
No
Reporting / Analytics
No
Retargeting
No
Roles / Permissions
No
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No