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Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Active Agent is a comprehensive omnichannel demand-side platform that provides cutting-edge marketing technology aimed at value-driven, automated, and data-centric media purchasing. It accommodates multiple formats such as display, mobile, native, video, digital out-of-home, cinema, digital audio, and both linear and programmatic television. The platform facilitates effective planning, purchasing, and optimization of programmatic advertising across these diverse channels. Active Agent guarantees full compliance with data protection regulations through straightforward campaign configurations that automatically align with IAB standards and EU guidelines. Brand safety is prioritized through pre-bid integrations that deliver automatic quality control during media buying, ensuring that placements are secure and tailored to each brand's needs. Furthermore, the platform allows for centralized management of all prevalent deal types, complete with forecasting and in-depth reporting features, along with an extensive directory of exclusive, always-on deals spanning various channels. This level of integration and accessibility empowers advertisers to maximize their campaign effectiveness and reach their target audiences more efficiently.

Description

Our comprehensive omnichannel demand-side platform (DSP) empowers marketers to seamlessly oversee campaigns across various channels such as mobile, display, social media, video, audio, and native advertising, all while granting exclusive access to our extensive global network of premium supply sources. By providing an all-in-one suite of tools for campaign execution, creative management, targeted outreach, and performance reporting, we enable marketers to break free from isolated channel strategies, thereby enhancing consumer engagement and achieving significant business outcomes through their marketing efforts. This holistic approach not only streamlines the campaign management process but also fosters a more integrated marketing strategy.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AUDIENCEX No 
Acxiom InfoBase No 
Airtory No 
Bionic for Agencies No 
Celtra No 
Confiant No 
Criteo Commerce Grid No 
Factori No 
Hu-manity.co Privacy Experience No 
Lyftrondata No 
Lytics No 
Magellan AI No 
Proximic by Comscore No 
RIVN No 
Retargetly No 
Rivery No 
Sharethrough No 
UltraDDoS Protect No 
UltraWAF No 

Integrations

AUDIENCEX Yes 
Acxiom InfoBase Yes 
Airtory Yes 
Bionic for Agencies Yes 
Celtra Yes 
Confiant Yes 
Criteo Commerce Grid Yes 
Factori Yes 
Hu-manity.co Privacy Experience Yes 
Lyftrondata Yes 
Lytics Yes 
Magellan AI Yes 
Proximic by Comscore Yes 
RIVN Yes 
Retargetly Yes 
Rivery Yes 
Sharethrough Yes 
UltraDDoS Protect Yes 
UltraWAF Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Virtual Minds

Founded

2001

Country

Germany

Website

virtualminds.com/active-agent/

Vendor Details

Company Name

Infillion

Founded

2007

Country

United States

Website

www.mediamath.com

Product Features

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Social Media Advertising

Ad Buying No 
Ad Creation No 
Bulk Advertising No 
Campaign Management No 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management No 
Reporting / Analytics No 
Retargeting No 
Roles / Permissions No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Alternatives

Alternatives

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