Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Active Agent is a comprehensive omnichannel demand-side platform that provides cutting-edge marketing technology aimed at value-driven, automated, and data-centric media purchasing. It accommodates multiple formats such as display, mobile, native, video, digital out-of-home, cinema, digital audio, and both linear and programmatic television. The platform facilitates effective planning, purchasing, and optimization of programmatic advertising across these diverse channels. Active Agent guarantees full compliance with data protection regulations through straightforward campaign configurations that automatically align with IAB standards and EU guidelines. Brand safety is prioritized through pre-bid integrations that deliver automatic quality control during media buying, ensuring that placements are secure and tailored to each brand's needs. Furthermore, the platform allows for centralized management of all prevalent deal types, complete with forecasting and in-depth reporting features, along with an extensive directory of exclusive, always-on deals spanning various channels. This level of integration and accessibility empowers advertisers to maximize their campaign effectiveness and reach their target audiences more efficiently.
Description
A transformative shift is underway in the realm of out-of-home advertising, where traditional paper posters are being swiftly supplanted by large-format digital screens. Early adopters have demonstrated that digital advertising is not only effective but also offers considerable benefits compared to conventional paper products. Achieving optimal return on investment hinges on the comprehensive use of the digital software platform, and while the phrase 'fully realized ROI' may sound clichéd, it remains a crucial element for achieving success. We have established valuable connections with numerous global media firms and agencies to gain insights into their operational and sales frameworks, allowing us to assist them in profitably transitioning to digital solutions. Throughout this journey of facilitating the switch and achieving substantial ROI, we identified the necessity to develop a robust array of features tailored specifically for the advertising and media sectors. This proactive approach has equipped us to better serve our partners and adapt to the evolving advertising landscape. Ultimately, our commitment to innovation and collaboration ensures that we remain at the forefront of this dynamic industry.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Virtual Minds
Founded
2001
Country
Germany
Website
virtualminds.com/active-agent/
Vendor Details
Company Name
Watchfire
Founded
2005
Country
United States
Website
aerva.com/networks/digital-out-of-home