Compare Act! vs. Machine Labs

Act! Advantage, a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform, is the culmination of nearly four decades of feedback. Every feature is designed to reflect how today’s SMBs run their businesses and helps them stay organized, attract new customers, and turn relationships into results. Act! Advantage includes the largest injection of new functionality in Act’s history, broadening its footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you.

Simplified database marketing designed to enhance your sales performance. Reach out to the ideal customers at the perfect moment, presenting them with the most suitable offer at an attractive price. Our mission is to simplify and make marketing cost-effective by providing advanced machine learning capabilities at a small business rate. With our robust features and comprehensive multi-channel tracking, you'll gain insights into your customers, fostering meaningful connections and discovering what drives their purchasing decisions, all conveniently managed from one platform. A seamless one-click integration with Shopify allows you to swiftly import historical data, including customer, order, and product details, enabling you to hit the ground running in just minutes. By entering your monthly sales objectives, you can monitor your conversion rates and analyze how each of your online and offline campaigns impacts your overall revenue. We also categorize your mailing list to cluster customers with similar purchasing behaviors, ensuring that you can communicate effectively and avoid offering unnecessary discounts while still appealing to the right audience. This strategic approach not only increases efficiency but also optimizes your marketing efforts for maximum impact.