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Description
Act-on makes it easy to build lasting relationships with customers and measure your marketing successes. Act-On, a cloud-based marketing automation platform that has won numerous awards, aims to help businesses grow their brand, drive demand and expand customer relationships. Act-On is the only integrated workspace that allows marketers to combine multiple marketing tools into one application. This allows them to improve customer experience.
Web visitors typically decide to stay or leave a site within the first 20 seconds. Act-On’s AI agent, called Act-On InSite, ensures they stay engaged by delivering fast, accurate, and personalized content that addresses their needs, turning visitors into potential sales opportunities.
Description
Enhance your communication strategy with effective marketing automation tools that allow you to deliver tailored messages precisely when they matter most, leading to a tenfold increase in lead conversion rates with Freshmarketer. Transform more site visitors into valuable leads and boost your website's conversion rate by over 40%. Engage with your audience by attracting visitors, initiating relevant conversations, collecting behavioral data, and effectively converting your site into a robust lead generation platform. Conduct experiments to refine visitor experiences and optimize your site for better conversion outcomes. Deploy chatbots to interact with incoming visitors and efficiently convert them into leads. Gain insights into customer intent and design impactful marketing campaigns that drive significant results. Acquire a comprehensive perspective on each customer, track their interactions, and categorize them based on their specific interests. Spot high-potential leads while gaining an in-depth understanding of their engagement and activities to enhance your overall marketing efforts. By implementing these strategies, you can ensure your marketing efforts are both personalized and data-driven, ultimately leading to greater success.
API Access
Has API
No
API Access
Has API
No
Integrations
APIANT
Yes
Act!
Yes
Adobe Marketo Measure
Yes
Autoklose
Yes
FullContact
Yes
Integry
Yes
Ion
Yes
Knak
Yes
LeadsRx Attribution
Yes
LinkedIn
Yes
Integrations
APIANT
No
Act!
No
Adobe Marketo Measure
No
Autoklose
No
FullContact
No
Integry
No
Ion
No
Knak
No
LeadsRx Attribution
No
LinkedIn
No
Pricing Details
$900.00/month
Act-On pricing is based on tiers or contacts: $900 per month (for 2,500 active contacts, 3 marketing users, and 50 sales users) and $2,000 per month (for 2,500 active contacts, 6 marketing users, and 100 sales users).
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Act-On Software
Founded
2008
Country
United States
Website
www.act-on.com
Vendor Details
Company Name
Freshworks
Founded
2010
Country
India
Website
www.freshworks.com/crm/marketing/
Product Features
Account Based Marketing
Analytics
No
Campaign Personalization
No
Customer Segmentation
No
Engagement Monitoring
No
Lead Nurturing
No
Lead Scoring
No
Progress Tracking
No
Prospecting Tools
No
Target Account Identification
No
Conversational Marketing
Appointment Scheduling
No
Audience Segmentation
No
Chatbot
No
Email Automation
No
Group Messaging
No
Human Handover
No
Lead Distribution
No
Lead Qualification
No
Mobile Messaging
No
Multi-Channel Communication
No
Product Recommendations
No
Video Chat
No
eCommerce Marketing
AB Testing
No
Abandoned Cart Email
No
Analytics / ROI Tracking
No
Customer Data Profiles
No
Dynamic Content
No
Email Marketing
No
Email Personalization
No
Facebook Ads
No
Google Ads
No
Product Recommendations
No
Push Notifications
No
Retargeting
No
SMS Marketing
No
Search Marketing
No
Segmentation
No
Signup Forms & Popups
No
Social Marketing
No
Triggered Emails
No
Website Visitor Tracking
No
Email Marketing
A/B Testing
No
Artificial Intelligence
No
Auto-Responders
No
CAN SPAM Compliance
No
Customer Surveys
No
Drip Campaigns
No
Dynamic Content
No
Event Triggered Email
No
Image Library
No
Landing Pages/Web Forms
No
Mailing List Management
No
Mobile Optimized Emails
No
Reporting/Analytics
No
Subscriber Management
No
Template Management
No
WYSIWYG Email Editor
No
Email Template Design
A/B Testing
No
Code From Scratch
No
Drag & Drop Editing
No
Image Library
No
Import HTML Code
No
Mobile-Friendly / Responsive
No
Potential Issue Identification
No
Premade Templates
No
Proofing
No
Reporting / Analytics
No
Text Editor
No
Theme Editor
No
Employee Advocacy
Content Controls / Compliance
No
Content Library Creation
No
Mobile Access
No
Post Scheduling
No
Push / Email Notifications
No
Reporting / Analytics
No
Social Sharing Gamification
No
Tiered User Permissions
No
Landing Page
A/B Testing
No
Analytics
No
Drag & Drop
No
Form Creation
No
Real Time Editing
No
Responsive
No
SEO Management
No
Templates
No
Lead Generation
Contact Discovery
No
Contact Import/Export
No
Lead Capture
No
Lead Database Integration
No
Lead Nurturing
No
Lead Scoring
No
Lead Segmentation
No
Pipeline Management
No
Prospecting Tools
No
Visitor Identification
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Marketing Automation
A/B Testing
No
Analytics / ROI Tracking
Yes
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Landing Pages / Web Forms
Yes
Lead Scoring
Yes
Sales Intelligence
Yes
Search Marketing
Yes
Segmentation
Yes
Social Marketing
Yes
Website Visitor Tracking
Yes
SMS Marketing
2-Way Messaging
No
Artificial Intelligence
No
Contact Management
No
MMS
No
Mass Texting
No
Message Personalization
No
Mobile Coupons
No
Mobile Keywords
No
Polls / Voting
No
Reporting/Analytics
No
Scheduled Messaging
No
Shortcodes
No
Text-to-Win
No
Social Media Management
Automated Publishing
No
Brand Tracking
No
Content Management
No
Customer Engagement
No
Multi-Account Management
No
Multi-User Collaboration
No
Post Scheduling
No
Reporting/Analytics
No
Social Media Monitoring
No
Product Features
Conversational Marketing
Appointment Scheduling
No
Audience Segmentation
No
Chatbot
No
Email Automation
No
Group Messaging
No
Human Handover
No
Lead Distribution
No
Lead Qualification
No
Mobile Messaging
No
Multi-Channel Communication
No
Product Recommendations
No
Video Chat
No
Email Marketing
A/B Testing
No
Artificial Intelligence
No
Auto-Responders
No
CAN SPAM Compliance
No
Customer Surveys
No
Drip Campaigns
No
Dynamic Content
No
Event Triggered Email
No
Image Library
No
Landing Pages/Web Forms
No
Mailing List Management
No
Mobile Optimized Emails
No
Reporting/Analytics
No
Subscriber Management
No
Template Management
No
WYSIWYG Email Editor
No
Marketing Automation
A/B Testing
No
Analytics / ROI Tracking
No
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
No
Drip Campaigns
No
Dynamic Content
No
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
No
Search Marketing
No
Segmentation
No
Social Marketing
No
Website Visitor Tracking
No
