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features
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support

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Description

AccountBase, a product of GroupM, provides a technology platform based on IP that focuses on the effective management of programmatic B2B strategies and solutions. It allows you to reach crucial decision-makers at your target accounts, ensuring engagement occurs in the most appropriate context and timing. By leveraging media and technology, AccountBase connects businesses with their audience through Programmatic B2B efforts. As a division of GroupM, which stands as the largest media buying and technology conglomerate globally, AccountBase operates without any media ownership, allowing clients to engage on the premium media platforms that are most relevant to their needs. This approach enhances scalability and reach while facilitating page-level keyword targeting, utilizing industry-specific media, and employing AI to trigger digital behaviors. Campaigns can be monitored and adjusted in real-time, providing insights into account intent, relevant content, and optimal sales opportunities. The platform empowers users to engage with various stakeholders, navigate complex and non-linear sales processes, and effectively connect beyond the limitations of privacy regulations, CRM systems, and email boundaries, all while aligning marketing with sales efforts. By concentrating on high-potential accounts, businesses can maximize their return on investment and drive meaningful engagement.

Description

Quality Score is summed up at the account level, providing a quick overview of your performance. By examining the elements that affect Quality Score, you can identify opportunities for optimization. You can also visualize how your keywords and metrics are positioned across the Quality Score spectrum. Campaigns, ad groups, and keywords are categorized into high performers and low performers, giving you a clear starting point for improvement. After conducting keyword research, organizing your keywords into relevant groups is crucial. This strategic grouping ensures that the intent behind a search aligns with the advertisements displayed and the landing pages users visit. Maintaining relevance is essential for the success of your Google Ads campaigns. By effectively categorizing keywords, you guarantee that search queries consistently connect with appropriate ads and corresponding landing pages, ultimately enhancing user experience and engagement. This methodical approach not only increases the efficacy of your ads but also drives more qualified traffic to your site.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Google Ads No 

Integrations

Google Ads Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$25 per account per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

AccountBase

Founded

2018

Country

Denmark

Website

www.accountbase.com

Vendor Details

Company Name

TenScores

Founded

2011

Country

Canada

Website

tenscores.com

Product Features

Account Based Marketing

Analytics No 
Campaign Personalization No 
Customer Segmentation No 
Engagement Monitoring No 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking No 
Prospecting Tools No 
Target Account Identification No 

Product Features

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