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Description
AccountBase, a product of GroupM, provides a technology platform based on IP that focuses on the effective management of programmatic B2B strategies and solutions. It allows you to reach crucial decision-makers at your target accounts, ensuring engagement occurs in the most appropriate context and timing. By leveraging media and technology, AccountBase connects businesses with their audience through Programmatic B2B efforts. As a division of GroupM, which stands as the largest media buying and technology conglomerate globally, AccountBase operates without any media ownership, allowing clients to engage on the premium media platforms that are most relevant to their needs. This approach enhances scalability and reach while facilitating page-level keyword targeting, utilizing industry-specific media, and employing AI to trigger digital behaviors. Campaigns can be monitored and adjusted in real-time, providing insights into account intent, relevant content, and optimal sales opportunities. The platform empowers users to engage with various stakeholders, navigate complex and non-linear sales processes, and effectively connect beyond the limitations of privacy regulations, CRM systems, and email boundaries, all while aligning marketing with sales efforts. By concentrating on high-potential accounts, businesses can maximize their return on investment and drive meaningful engagement.
Description
Quality Score is summed up at the account level, providing a quick overview of your performance. By examining the elements that affect Quality Score, you can identify opportunities for optimization. You can also visualize how your keywords and metrics are positioned across the Quality Score spectrum. Campaigns, ad groups, and keywords are categorized into high performers and low performers, giving you a clear starting point for improvement. After conducting keyword research, organizing your keywords into relevant groups is crucial. This strategic grouping ensures that the intent behind a search aligns with the advertisements displayed and the landing pages users visit. Maintaining relevance is essential for the success of your Google Ads campaigns. By effectively categorizing keywords, you guarantee that search queries consistently connect with appropriate ads and corresponding landing pages, ultimately enhancing user experience and engagement. This methodical approach not only increases the efficacy of your ads but also drives more qualified traffic to your site.
API Access
Has API
API Access
Has API
Integrations
Google Ads
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$25 per account per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
AccountBase
Founded
2018
Country
Denmark
Website
www.accountbase.com
Vendor Details
Company Name
TenScores
Founded
2011
Country
Canada
Website
tenscores.com
Product Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification