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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

The rise in global competition poses significant challenges for companies striving to thrive in the modern marketplace. To enhance their sales performance, these businesses are increasingly focused on fostering deeper, more impactful connections with customers, channels, shoppers, and consumers. Traditionally, consumer products companies have found themselves overwhelmed by the sheer number of solutions available in their front-office operations. To tackle this issue, Accenture and Salesforce have come together to create a unified engagement system for sales activities on a single platform, combining Salesforce's capabilities with Accenture's rich expertise in the consumer goods sector. With Accenture Cloud Trade Promotion Management, businesses can strategically plan and execute successful promotional campaigns while gaining insights into trade investments, expenditure, and profitability. Furthermore, Accenture Cloud Retail Execution enables management and field sales teams to implement promotions that are both targeted and compliant, ultimately driving better results. This comprehensive approach is essential for adapting to the evolving demands of the market.

Description

For companies in the Consumer Packaged Goods (CPG) sector, trade spending typically ranks as the second highest cost, following the cost of goods sold. As consumer preferences and retail alliances evolve swiftly, these companies require enhanced capabilities to efficiently manage their trade promotion optimization efforts. The quest to optimize trade spending is complicated by various external elements, including fierce competition in the market, region-specific logistics, and compliance with regulations. Additionally, organizations encounter obstacles stemming from internal issues, such as fragmented data across multiple platforms (including ERP, POS systems, and syndicated data from sources like Nielsen), challenges in extracting insights from analyses conducted before and after promotions, and the common difficulties in fostering collaboration among teams in sales, marketing, finance, and demand planning. To tackle these challenges effectively, Wipro has developed its Promax® suite of solutions, which encompasses trade promotion management, optimization, and execution (TPM, TPO, and TPx), ensuring a comprehensive approach to trade spend management. By leveraging these solutions, CPG companies can navigate the complexities of trade spending with greater efficiency and effectiveness.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AWS IoT SiteWise Yes 
Callsign Yes 
Consensus Harmony Yes 
Data Secure Yes 
Datatron No 
Google Cloud Security Command Center Yes 
HPE Consumption Analytics No 
Ionic Machina Yes 
Itron Enterprise Meter Data Management Yes 
Lative Yes 
Oracle Digital Assistant Yes 
Oracle Unity Customer Data Platform Yes 
PTC FlexPLM No 
Splunk User Behavior Analytics Yes 
StereoLOGIC Yes 
TEOCO SmartHub Analytics Yes 
Teamstack Yes 
iSecurity AP-Journal Yes 

Integrations

AWS IoT SiteWise No 
Callsign No 
Consensus Harmony No 
Data Secure No 
Datatron Yes 
Google Cloud Security Command Center No 
HPE Consumption Analytics Yes 
Ionic Machina No 
Itron Enterprise Meter Data Management No 
Lative No 
Oracle Digital Assistant No 
Oracle Unity Customer Data Platform No 
PTC FlexPLM Yes 
Splunk User Behavior Analytics No 
StereoLOGIC No 
TEOCO SmartHub Analytics No 
Teamstack No 
iSecurity AP-Journal No 

Pricing Details

$120 per month
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Salesforce AppExchange

Country

United States

Website

www.accenture.com/us-en/services/cloud/cloud-solutions

Vendor Details

Company Name

Wipro

Country

United States

Website

www.wipro.com/consumer-packaged-goods/wipro-promax/

Product Features

Trade Promotion Management

Analytics / ROI Tracking No 
Approval Workflow No 
Budgeting & Forecasting No 
Claims Management No 
Competitor Analysis No 
Compliance Management No 
Customer Management No 
Discount Management No 
Pricing Optimization No 
Promotion Calendar No 
Settlement Management No 
Trade Agreement Management No 

Product Features

Trade Promotion Management

Analytics / ROI Tracking Yes 
Approval Workflow No 
Budgeting & Forecasting Yes 
Claims Management No 
Competitor Analysis Yes 
Compliance Management No 
Customer Management Yes 
Discount Management No 
Pricing Optimization No 
Promotion Calendar No 
Settlement Management No 
Trade Agreement Management No 

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