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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

The rise in global competition poses significant challenges for companies striving to thrive in the modern marketplace. To enhance their sales performance, these businesses are increasingly focused on fostering deeper, more impactful connections with customers, channels, shoppers, and consumers. Traditionally, consumer products companies have found themselves overwhelmed by the sheer number of solutions available in their front-office operations. To tackle this issue, Accenture and Salesforce have come together to create a unified engagement system for sales activities on a single platform, combining Salesforce's capabilities with Accenture's rich expertise in the consumer goods sector. With Accenture Cloud Trade Promotion Management, businesses can strategically plan and execute successful promotional campaigns while gaining insights into trade investments, expenditure, and profitability. Furthermore, Accenture Cloud Retail Execution enables management and field sales teams to implement promotions that are both targeted and compliant, ultimately driving better results. This comprehensive approach is essential for adapting to the evolving demands of the market.

Description

Consumer Goods Cloud is an AI-powered platform designed specifically for brands in the consumer goods industry. It unifies planning and execution processes across sales, merchandising, trade marketing, and customer service teams. With a connected data foundation, organizations gain a single view of accounts, opportunities, and retail performance metrics. Account managers can create collaborative customer business plans that align volume targets, trade spend, and promotional strategies. Trade promotion tools offer visual planning calendars, funds management, and scenario modeling to drive smarter investment decisions. Field representatives can plan store visits, complete tasks through mobile apps, and capture real-time insights even while offline. Embedded AI delivers actionable recommendations that improve forecasting, optimize execution, and highlight growth opportunities. Service teams benefit from automated case routing and integrated service consoles for improved responsiveness. Consumer Goods Cloud also integrates seamlessly with analytics, data platforms, and system connectors for enhanced visibility. Together, these capabilities empower consumer goods companies to increase revenue, strengthen retailer partnerships, and improve operational efficiency.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

AWS IoT SiteWise Yes 
Algoworks Task Manager Yes 
Cleo Integration Cloud No 
Cloudsquare Credit Yes 
Data Secure Yes 
Flowable Yes 
Google Cloud Security Command Center Yes 
OpenText Core Share Yes 
OpenText Web Site Management Yes 
Oracle Audience Segmentation Yes 
Oracle Digital Assistant Yes 
Oracle Subscription Management Yes 
PTC MOVE Yes 
Palo Alto Networks Threat Prevention Yes 
Pega Co-Browse Yes 
SafeNet Trusted Access Yes 
Servigistics Yes 
Splunk User Behavior Analytics Yes 
iSecurity Audit Yes 

Integrations

AWS IoT SiteWise No 
Algoworks Task Manager No 
Cleo Integration Cloud Yes 
Cloudsquare Credit No 
Data Secure No 
Flowable No 
Google Cloud Security Command Center No 
OpenText Core Share No 
OpenText Web Site Management No 
Oracle Audience Segmentation No 
Oracle Digital Assistant No 
Oracle Subscription Management No 
PTC MOVE No 
Palo Alto Networks Threat Prevention No 
Pega Co-Browse No 
SafeNet Trusted Access No 
Servigistics No 
Splunk User Behavior Analytics No 
iSecurity Audit No 

Pricing Details

$120 per month
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Salesforce AppExchange

Country

United States

Website

www.accenture.com/us-en/services/cloud/cloud-solutions

Vendor Details

Company Name

Salesforce

Founded

1999

Country

United States

Website

www.salesforce.com/consumer-goods/cloud/

Product Features

Trade Promotion Management

Analytics / ROI Tracking No 
Approval Workflow No 
Budgeting & Forecasting No 
Claims Management No 
Competitor Analysis No 
Compliance Management No 
Customer Management No 
Discount Management No 
Pricing Optimization No 
Promotion Calendar No 
Settlement Management No 
Trade Agreement Management No 

Product Features

CPG

Customer Management No 
Electronic Data Interchange No 
Financial Accounting No 
Forecast / Demand Planning No 
Inventory Management No 
Lot Tracking No 
Pricing Management No 
Shopper Marketing No 
Trade Promotion No 

Retail Execution

AI / Image Recognition Yes 
Collaboration Tools Yes 
Data Collection Yes 
Inspection Yes 
Pricing / Placement Optimization Yes 
Product Education Yes 
Product Promotion Strategy Yes 
Retail Site Audit Yes 
Workforce Management Yes 

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