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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

The rise in global competition poses significant challenges for companies striving to thrive in the modern marketplace. To enhance their sales performance, these businesses are increasingly focused on fostering deeper, more impactful connections with customers, channels, shoppers, and consumers. Traditionally, consumer products companies have found themselves overwhelmed by the sheer number of solutions available in their front-office operations. To tackle this issue, Accenture and Salesforce have come together to create a unified engagement system for sales activities on a single platform, combining Salesforce's capabilities with Accenture's rich expertise in the consumer goods sector. With Accenture Cloud Trade Promotion Management, businesses can strategically plan and execute successful promotional campaigns while gaining insights into trade investments, expenditure, and profitability. Furthermore, Accenture Cloud Retail Execution enables management and field sales teams to implement promotions that are both targeted and compliant, ultimately driving better results. This comprehensive approach is essential for adapting to the evolving demands of the market.

Description

Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Algoworks Task Manager Yes 
Arbortext Yes 
Avnio Yes 
Cloudsquare Credit Yes 
Consensus Harmony Yes 
Data Secure Yes 
Google Cloud Security Command Center Yes 
Itron Enterprise Meter Data Management Yes 
Lative Yes 
Oracle Audience Segmentation Yes 
Oracle Partner Relationship Management Yes 
PTC MOVE Yes 
Palo Alto Networks Threat Prevention Yes 
Splunk User Behavior Analytics Yes 
TEOCO SmartHub Analytics Yes 
purpose.jobs Yes 

Integrations

Algoworks Task Manager No 
Arbortext No 
Avnio No 
Cloudsquare Credit No 
Consensus Harmony No 
Data Secure No 
Google Cloud Security Command Center No 
Itron Enterprise Meter Data Management No 
Lative No 
Oracle Audience Segmentation No 
Oracle Partner Relationship Management No 
PTC MOVE No 
Palo Alto Networks Threat Prevention No 
Splunk User Behavior Analytics No 
TEOCO SmartHub Analytics No 
purpose.jobs No 

Pricing Details

$120 per month
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based No 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Salesforce AppExchange

Country

United States

Website

www.accenture.com/us-en/services/cloud/cloud-solutions

Vendor Details

Company Name

Cognizant

Founded

1994

Country

United States

Website

www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Product Features

Trade Promotion Management

Analytics / ROI Tracking No 
Approval Workflow No 
Budgeting & Forecasting No 
Claims Management No 
Competitor Analysis No 
Compliance Management No 
Customer Management No 
Discount Management No 
Pricing Optimization No 
Promotion Calendar No 
Settlement Management No 
Trade Agreement Management No 

Product Features

Brand Management

Approval Process Control No 
Artwork Management No 
Asset Management No 
Change Management No 
Fulfillment Distribution No 
Project Management No 

Trade Promotion Management

Analytics / ROI Tracking No 
Approval Workflow No 
Budgeting & Forecasting No 
Claims Management No 
Competitor Analysis Yes 
Compliance Management No 
Customer Management No 
Discount Management No 
Pricing Optimization No 
Promotion Calendar No 
Settlement Management No 
Trade Agreement Management No 

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