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Description
The heightened level of global competition presents challenges for companies striving to thrive in the current marketplace. As a result, these businesses are increasingly focused on fostering deeper connections with customers, channels, shoppers, and consumers to enhance their sales performance. Traditionally, consumer products firms have faced a surplus of solutions across their front office, complicating their operational efficiency. To tackle this issue, Accenture and Salesforce aim to create a unified engagement system for sales processes, merging Salesforce's capabilities with Accenture's vast expertise in the consumer goods sector. By utilizing Accenture Cloud Trade Promotion Management, organizations can effectively plan and implement successful promotional campaigns while gaining insights into trade investments, expenditures, and profitability. Additionally, Accenture Cloud Retail Execution empowers management and field sales teams to execute more precise and compliant promotions, ultimately driving better outcomes for the business. This collaborative approach not only simplifies processes but also positions companies to navigate the complexities of the modern retail landscape more effectively.
Description
Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.
API Access
Has API
API Access
Has API
Integrations
Acoustic Insights
Amazon Marketing Cloud
CUFinder
Callsign
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Informatica Data Privacy Management
Kezzler
Per Angusta
SS&C Chorus Document Automation
Integrations
Acoustic Insights
Amazon Marketing Cloud
CUFinder
Callsign
Cevinio
CipherTrust Data Security Platform
Informatica Data Privacy Management
Kezzler
Per Angusta
SS&C Chorus Document Automation
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Accenture Cloud
Founded
1989
Country
United States
Website
www.accenture.com/us-en
Vendor Details
Company Name
Cognizant
Founded
1994
Country
United States
Website
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
Product Features
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
Product Features
Brand Management
Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management