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Description

Abla serves as a website audience measurement tool that stands apart from Google Analytics by prioritizing GDPR compliance and adhering to CNIL guidelines. Unlike Google Analytics, which can compromise your understanding of user behavior when visitors decline cookies, Abla ensures you retain insights by offering a unique approach. With over 40% of online users opting out of cookie tracking, many analytics tools lose critical navigation data, but Abla addresses this challenge effectively. Notably, the CNIL has endorsed Abla as a solution that does not require user consent for data collection, allowing you to gather essential analytics even when users select the "I refuse" option. This means that Abla only retains necessary data for audience analysis, which in turn alleviates the need to present visitors with cookie consent banners if you solely use Abla without additional tracking services. Furthermore, with around 30% of desktop users employing ad blockers that hinder audience data collection, choosing Abla Analytics guarantees that you still capture vital insights into your site's performance without intrusive measures. Thus, Abla not only respects user privacy but also enhances your analytical capabilities, making it an optimal choice for website owners.

Description

Analytics 360 is tailored to fulfill the unique measurement demands of large organizations by offering extensive customization features, scalable resources, and top-tier support. Explore the interactions your customers have with your websites and applications across their entire journey. Utilize Google's machine learning capabilities to extract deeper insights from your data, enabling you to uncover new metrics and predict customer behaviors more effectively. Enhance the effectiveness of your marketing initiatives through seamless connections between Google’s advertising solutions and various publisher platforms. Quickly assess your data and work collaboratively with your team using an intuitive interface and shareable reports. Our service guarantees and SLAs ensure you have complete confidence in numerous product functionalities, encompassing everything from data collection to attribution, along with daily exports to BigQuery. Maximize your analytical capabilities with premium offerings such as improved data refresh rates and intraday data accessibility within an hour of collection, thus empowering your decision-making process. With these comprehensive features, your organization can stay ahead in a competitive landscape while making data-driven choices.