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Description

Aberdeen Strategy & Research, a segment of SWZD, boasts over thirty years of robust experience in delivering independent and reliable market insights that shed light on industry dynamics and guide corporate strategies. Our research methodology, which is grounded in factual evidence, impartiality, and a focus on outcomes, encourages analytical thinking and stimulates actions driven by data. With a continually expanding array of practice areas, our investigations cover critical contemporary markets while probing the strategic elements of business such as Technology, Customer Management, and Business Operations. By gathering insights from thousands of industry leaders across diverse roles and sectors, Aberdeen’s survey-based approach guarantees that our research is firmly rooted in facts rather than subjective views. Our dedicated team of analysts and research experts harnesses their extensive market knowledge and firsthand research data to produce compelling and unbiased content that effectively connects with technology buyers and decision-makers. This commitment to quality and integrity in research ensures that we remain a trusted source for actionable insights in an ever-evolving marketplace.

Description

SWZD's Intelligent ABM allows you to plan and execute a more efficient conversion-powered ABM strategy using best-in-class data. SWZD and Aberdeen have joined forces to offer B2B tech sellers unparalleled scale, quality, and diversity of data. Combining SWZD's first-party data insights and Aberdeen's third party data insights, you can now see the entire buying group - from the boardroom down to the server rooms. This actionable intent data can be used to identify, prioritize and engage accounts based on actual buying propensity. Marketing & Sales teams will now be able to guide their account-based marketing programs with precision thanks to built-in features such as target account prioritization, data appends and lookalike expansion.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Intelligent ABM Yes 
Adobe Marketo Engage No 
Salesforce No 

Integrations

Intelligent ABM Yes 
Adobe Marketo Engage Yes 
Salesforce Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Aberdeen Strategy & Research

Founded

1988

Country

United States

Website

www.aberdeen.com

Vendor Details

Company Name

Spiceworks Ziff Davis

Founded

2020

Country

United States

Website

swzd.com

Product Features

B2B Data

B2B Contact Data No 
B2B Intent Data No 
B2B Leads Data No 
B2B Marketing Data No 
Business Ownership Data No 
Company Data No 
Employee Data No 
Firmographic Data No 
Job Posting Data No 
Salary Data No 
Technographic Data No 

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Progress Tracking Yes 
Prospecting Tools Yes 
Target Account Identification Yes 

B2B Data

B2B Contact Data No 
B2B Intent Data No 
B2B Leads Data No 
B2B Marketing Data No 
Business Ownership Data No 
Company Data No 
Employee Data No 
Firmographic Data No 
Job Posting Data No 
Salary Data No 
Technographic Data No 

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