Compare AWS Entity Resolution vs. BDEX in 2025

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Description

Establish entity resolution workflows in just minutes instead of taking months to finalize. Set up sophisticated matching techniques tailored to enhance data accuracy according to your specific business requirements. Safeguard your data and limit its transfer by accessing records at their source. AWS Entity Resolution enables you to identify and connect related records without the necessity of creating custom solutions. Leverage adaptable, customizable machine learning (ML) and rule-based methods to fine-tune record matching based on your business objectives. Eliminate duplicate records for more effective information analysis, prepare your data for artificial intelligence (AI) model training, and boost your overall business performance. By utilizing unified insights, you can deliver more pertinent experiences across your advertising and marketing efforts, customer support interactions, loyalty programs, and ecommerce activities. Additionally, link SKUs, UPCs, or proprietary product identifiers into a cohesive product record to enhance tracking across various stores and supply chains, fostering a more integrated approach to inventory management. Ultimately, this streamlined process not only enhances data integrity but also drives strategic decision-making across your organization.

Description

BDEX Omni IQ uses AI to help you find more customers just like your ideal clients. The BDEX Identity Graph, uses a vast network of SDKs, app publishers, and primary data sources to help companies identify consumers across all channels. It authenticates over 470 million hashed email-MAID-IP matches linked to 113M households across the US each month. BDEX is the only identity platform that guarantees all IDs are linked to real people and removes all IDs linked to bots, click farms, and other forms of ad fraud, as well as all temporary IDs due to Apple's ATT/DoNotTrack. Nominated as the top Identity Technology by AdExchanger, BDEX can help you improve your targeting and reach more customers.