Compare AIXON vs. Parrot Analytics vs. SAS Visual Statistics

AIXON is a comprehensive data science platform designed to integrate and enhance your existing customer information, allowing for a deeper understanding of your audience while enabling AI models to forecast their future behaviors effortlessly. By augmenting profiles with both internal data and external insights, you can achieve a well-rounded perspective of your users. The AI capabilities quickly identify the most effective marketing patterns, allowing you to act swiftly with insights generated for all communication channels. AIXON assembles a 360-degree view of your audience by consolidating data from various sources, including apps, websites, and CRM systems. By merging this information with users' external digital footprints sourced from Appier’s unique cross-screen database, you can significantly enrich your audience profiles. You can utilize pre-existing AI models or develop your own to create impactful predictions in just minutes. The platform also allows for the creation of audience segments based on user interests or personas, enabling you to discover lookalikes, analyze different audiences, and anticipate actions such as conversions. Overall, AIXON empowers businesses to harness data effectively, drive targeted marketing efforts, and achieve better outcomes through informed decision-making.

Empowering media organizations to enhance their strategies, our services are utilized by the largest studios, networks, and OTT platforms to refine their monetization choices through a comprehensive understanding of content. By collaborating with Parrot Analytics, you can learn to leverage demand measurement effectively, enabling you to succeed in the competitive landscape of the global attention economy. Our DEMAND360 platform collects and analyzes consumption and engagement metrics from billions of television enthusiasts worldwide each day, yielding unparalleled insights into audience demand across various platforms. With DEMAND360, we capture demand indicators from every nation, ensuring that even local productions gain visibility on a global scale. We assess the total market demand across multiple viewing formats, including SVOD, AVOD, linear, and cable. Our innovative approach has established a unified global measurement standard that synthesizes signals from consumer research, peer-to-peer streaming and downloads, and social media engagement, thus transforming the way companies interpret audience behavior. This comprehensive framework not only enhances strategic planning but also fosters a deeper connection between media entities and their audiences.

SAS Visual Statistics allows for collaborative data exploration among multiple users, enabling them to interactively develop and refine predictive models. Data scientists and statisticians can leverage the most suitable analytical techniques to act on insights at a detailed level. Consequently, you will discover insights at remarkable speeds, uncovering new opportunities for revenue growth. The platform facilitates the construction and fine-tuning of models aimed at specific demographics or segments while simultaneously running various scenarios. This capability encourages users to pose numerous what-if questions to enhance outcomes. Additionally, results can be operationalized through automatically generated score code. Users are empowered to visually manipulate data by adding or adjusting variables, eliminating outliers, and more. Changes can be instantly assessed for their impact on the model's predictive accuracy, allowing for swift adjustments. Data science teams enjoy the ultimate flexibility by working in their preferred programming languages, maximizing their expertise. Ultimately, SAS Visual Statistics integrates all analytical resources, making it a comprehensive solution for data-driven decision-making. It fosters an environment where innovation can thrive, pushing the boundaries of what data analysis can achieve.