Compare ADARA Cortex vs. Cortex

ADARA Cortex represents the latest advancement in our suite of data products and services, providing invaluable traveler intelligence to enhance hyper-personalization across all of your digital marketing channels. By utilizing real-time insights on travel intent and consumer purchase preferences drawn from a vast pool of over 850 million active traveler profiles within ADARA's Data Co-op, it focuses on activities occurring beyond your brand's immediate scope. This powerful tool enhances digital marketing efforts and boosts ROI across various consumer engagement platforms, including programmatic advertising, search, social media, television, email, and websites. For instance, a prominent airline has effectively employed ADARA data to refine their bidding strategies for paid Google Search, resulting in a 29% reduction in cost-per-acquisition for unbranded keywords and a remarkable 95% increase in click-through rates. With the Cortex Catalog, data sets within ADARA Cortex are meticulously curated to meet your specific requirements, and the platform is designed to be user-friendly, allowing you to effortlessly explore, assess, and implement your chosen data sets. Furthermore, this innovative approach not only enhances marketing effectiveness but also positions your brand to better understand and respond to evolving consumer behaviors in real time.

Cortex is the AI-powered Internal Developer Portal that helps engineering leaders build organizations that ship reliable, secure, and efficient software, faster. Scorecards allow teams to focus on what is most important to them, such as service quality, production ready standards, and migrations. Cortex's Service Catalog integrates with popular engineering tools to give teams an easy way of understanding everything about their architecture. Teams help organizations improve service quality while fostering a sense ownership and pride. Scaffolder allows developers to scaffold a new service using templates created by your team in less than five minute.