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features
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support

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Description

AB Tasty stands as a prominent global figure in the realm of AI-driven solutions for experience optimization, enabling brands to enhance their customer interactions through personalization, experimentation, recommendations, and search capabilities on their digital platforms. With its solutions consolidated into a single platform, AB Tasty presents web and API-based tools that allow businesses to adopt a cohesive strategy for delivering seamless customer experiences. Companies leverage AB Tasty's offerings to synchronize their digital, e-commerce, and product teams around shared revenue objectives by continuously optimizing and innovating their digital touchpoints. Since its inception in 2013, AB Tasty has attracted a distinguished clientele that includes renowned brands such as Kering, McDonald's, Ulta Beauty, L'Oréal, Disneyland Paris, and LVMH, among others. With a presence in 12 offices worldwide, spanning North America, Europe, and the Asia Pacific, AB Tasty is well-positioned to support the evolving needs of its global customer base. The company's innovative approach ensures that brands can stay competitive in an increasingly digital marketplace.

Description

Create captivating and customized websites by utilizing geotargeting and online customer segmentation techniques. Optimizing a website enhances the online customer journey through various experimental methods, including insights derived from A/B testing tools and multivariate (MVT) testing, among others. The most effective website optimization tools assist businesses in improving conversion rates, whether focusing on particular landing pages or entire sites. With Optimost, organizations can effortlessly construct targeted audience segments based on a range of characteristics. Marketers can rapidly develop and evaluate content through robust self-service A/B testing, featuring on-the-glass editing, real-time previews, and detailed reports to determine optimal performance. Furthermore, OpenText™ Managed Services provides strategic consultations and specialized training with industry experts, ensuring organizations maximize their insights on numerous subjects, such as best practices, testing methodologies, and campaign outcomes. This comprehensive support not only enhances performance but also empowers teams to make data-driven decisions for ongoing improvement.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Contentsquare
AT Internet
Air360
Beamy
Canopy
Commanders Act
Constant Contact Lead Gen & CRM
Desktop.com
FuseCommander
GetQuanty
Microsoft Clarity
Nekton.ai
Rambox
ReachFive
Stackreaction
TrustCommander
WordPress

Integrations

Contentsquare
AT Internet
Air360
Beamy
Canopy
Commanders Act
Constant Contact Lead Gen & CRM
Desktop.com
FuseCommander
GetQuanty
Microsoft Clarity
Nekton.ai
Rambox
ReachFive
Stackreaction
TrustCommander
WordPress

Pricing Details

$42.00/month
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

AB Tasty

Founded

2009

Country

France

Website

www.abtasty.com

Vendor Details

Company Name

OpenText

Founded

1991

Country

Canada

Website

opentext.com

Product Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Feature Management

A/B Testing
Entitlement Management
Feature Alerts
Feature Flag / Toggle
Feature Rollout Management
KPI Monitoring
Kill Switch
Multivariate Testing
Product Experimentation
Whitelist Creation

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Product Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Alternatives

Alternatives

Optimizely One Reviews

Optimizely One

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