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Description

AB Tasty stands as a prominent global figure in the realm of AI-driven solutions for experience optimization, enabling brands to enhance their customer interactions through personalization, experimentation, recommendations, and search capabilities on their digital platforms. With its solutions consolidated into a single platform, AB Tasty presents web and API-based tools that allow businesses to adopt a cohesive strategy for delivering seamless customer experiences. Companies leverage AB Tasty's offerings to synchronize their digital, e-commerce, and product teams around shared revenue objectives by continuously optimizing and innovating their digital touchpoints. Since its inception in 2013, AB Tasty has attracted a distinguished clientele that includes renowned brands such as Kering, McDonald's, Ulta Beauty, L'Oréal, Disneyland Paris, and LVMH, among others. With a presence in 12 offices worldwide, spanning North America, Europe, and the Asia Pacific, AB Tasty is well-positioned to support the evolving needs of its global customer base. The company's innovative approach ensures that brands can stay competitive in an increasingly digital marketplace.

Description

Your business needs predictable, profitable results. Your customers deserve highly personalized omnichannel experiences. Unify customer data and eliminate silos through an API and open architecture to enable intelligent omnichannel engagement. Rapidly aligns business goals with industry-specific customer engagement strategies crowdsourced by leading brands. True 1:1 customer personalization across all channels and devices for increased omnichannel engagement, retention, and loyalty. To scale 1:1 personalization and optimize business results, AI and predictive analytics are integrated with marketing execution. Cross-channel execution is simplified and marketing operations are streamlined to optimize the customer experience across all channels. You can communicate with your customers in a completely personalized way across all channels with optimized content for email and direct mail.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Canopy Yes 
Commanders Act Yes 
FuseCommander Yes 
Replenit Yes 
Stackreaction Yes 
TrustCommander Yes 
Air360 Yes 
Daasity No 
Fresh Relevance No 
GetQuanty Yes 
Lexer No 
Lyftrondata No 
Nango No 
Pixlee TurnTo No 
Playable No 
Purse Identity Yes 
Rambox Yes 
Tall Bob No 
ViralSweep No 

Integrations

Canopy Yes 
Commanders Act Yes 
FuseCommander Yes 
Replenit Yes 
Stackreaction Yes 
TrustCommander Yes 
Air360 No 
Daasity Yes 
Fresh Relevance Yes 
GetQuanty No 
Lexer Yes 
Lyftrondata Yes 
Nango Yes 
Pixlee TurnTo Yes 
Playable Yes 
Purse Identity No 
Rambox No 
Tall Bob Yes 
ViralSweep Yes 

Pricing Details

$42.00/month
Free Trial Yes 
Free Version Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

AB Tasty

Founded

2009

Country

France

Website

www.abtasty.com

Vendor Details

Company Name

SAP

Founded

2000

Country

United States

Website

www.emarsys.com

Product Features

AB Testing

Audience Targeting No 
Campaign Segmentation No 
Funnel Analysis No 
Heatmaps No 
Landing Pages / Web Forms No 
Multivariate Testing No 
Split Testing No 
Statistical Relevance Analysis No 
Surveys No 
Test Scheduling No 
Visual Editor No 

eCommerce Personalization

A/B Testing No 
Abandoned Cart Email No 
Dynamic Pricing No 
Offers & Discounts Notifications No 
Personalized Site Navigation No 
Product Recommendations No 
Reporting / Analytics No 
Social Insights No 

Feature Management

A/B Testing No 
Entitlement Management No 
Feature Alerts No 
Feature Flag / Toggle No 
Feature Rollout Management No 
KPI Monitoring No 
Kill Switch No 
Multivariate Testing No 
Product Experimentation No 
Whitelist Creation No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Web Analytics

Campaign Management Yes 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking Yes 
Keyword Tracking Yes 
Multiple Site Management Yes 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking Yes 
Time on Site Tracking Yes 
User Interaction Tracking Yes 

Product Features

eCommerce

CRM Yes 
Catalog Management No 
Channel Management Yes 
Customer Accounts No 
Data Security Yes 
Email Marketing Yes 
Inventory Management No 
Kitting Yes 
Loyalty Program Yes 
Mobile Access Yes 
Multi-Store Management No 
Order Management No 
Product Configurator No 
Promotions Management Yes 
Returns Management No 
Reviews Management Yes 
SEO Management No 
Shopping Cart No 
Templates Yes 

eCommerce Personalization

A/B Testing No 
Abandoned Cart Email No 
Dynamic Pricing No 
Offers & Discounts Notifications No 
Personalized Site Navigation No 
Product Recommendations No 
Reporting / Analytics No 
Social Insights No 

Email Marketing

A/B Testing Yes 
Artificial Intelligence No 
Auto-Responders Yes 
CAN SPAM Compliance Yes 
Customer Surveys Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library Yes 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management Yes 
WYSIWYG Email Editor Yes 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform Yes 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking Yes 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

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