Compare 8th Wall vs. AR Foundation

8th Wall is a premier development platform that empowers you to fully utilize the web's capabilities for crafting impactful augmented reality experiences. With features like instant surface detection, lighting estimation, and relative scale, 8th Wall enables users to engage with lifelike 3D models, volumetric videos, and animations seamlessly integrated into their surroundings, eliminating the need for phone movements or content adjustments. The platform's World Effects are compatible with both iOS and Android systems. Users can upload a vast array of image targets, such as packaging, logos, signs, posters, advertisements, and labels, to initiate or interact with WebAR content. Combining image targets with world tracking creates a highly interactive experience that can captivate users. Image Targets can be utilized on both flat and curved surfaces, including bottles, cups, and cans, across iOS and Android devices. Furthermore, numerous case studies illustrate tangible success across various marketing stages, highlighting how 8th Wall fosters brand engagement while also driving customer sales. Ultimately, the versatility and effectiveness of 8th Wall make it an invaluable tool for businesses looking to innovate in the realm of augmented reality.

AR Foundation is a specialized framework designed specifically for augmented reality development, enabling the creation of immersive experiences that can be deployed seamlessly across various mobile and wearable AR devices. It incorporates essential capabilities from leading AR technologies such as ARKit, ARCore, Magic Leap, and HoloLens, while also offering distinctive features unique to Unity for developing robust applications that can be distributed to internal teams or published on any app store. This framework allows developers to leverage a cohesive workflow that integrates all these functionalities. Furthermore, AR Foundation provides the flexibility to carry forward features that may not currently be available when transitioning between different AR platforms. Should a feature be active on one platform but absent on another, the framework includes provisions to ensure it can be seamlessly activated later. When the feature becomes available on the new platform, developers can easily integrate it by simply updating their packages, eliminating the need for a complete app rebuild. Additionally, Unity users can benefit from an array of innovative features and workflows, including the Universal Render Pipeline and ECS, enhancing their AR development experience even further. This comprehensive approach positions AR Foundation as an invaluable tool for developers in the rapidly evolving field of augmented reality.