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Description

Accurately recognizing website visitors is essential for effective people-centric marketing strategies. Once visitors are identified, valuable information regarding their interests and preferences can be collected and converted into actionable consumer insights. These insights facilitate personalized interactions that not only enhance return on investment but also foster strong customer relationships. 4Cite stands out as the leader in connecting website visits to individual identities, allowing for the collection of extensive person-based data. Unlike other offerings, the data capture layer provided by 4Cite is entirely configured and overseen by the company, simplifying the onboarding process and ensuring users can utilize the programs without ongoing maintenance. Our innovative tagging system, OneTag, captures comprehensive data related to all website interactions and email engagement, requiring no setup from clients. Additionally, our data collection encompasses supporting elements such as email status, details from the product catalog, and transaction-related signals, providing a holistic view of consumer behavior. This robust approach empowers businesses to make informed decisions based on a complete understanding of their customers' journeys.

Description

By developing the most comprehensive global cross-device digital identity graph available, Tapad has collaborated with various brands to enhance their digital marketing strategies for the future. This innovative Tapad Graph allows marketers to pinpoint customers or related households across different devices, facilitating essential applications in programmatic targeting, media analysis, attribution, and personalized marketing on a worldwide scale. Marketers can now engage with consumers across diverse devices while gaining deeper insights into their interaction points. Expand your outreach by connecting with consumers across a wider array of digital identifiers and uncovering new potential leads. Enhance your existing data sets by integrating new devices to broaden your reach. Tailor your messaging effectively across paid, earned, and programmatic campaigns. Furthermore, Tapad partners with brands, agencies, and platforms to incorporate device identifiers from their systems or data repositories, enriching their graph with additional devices at both household and individual levels, ultimately driving more effective marketing outcomes. This collaborative approach ensures that brands can stay ahead in the rapidly evolving digital landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Centro Basis No 
DV Publisher Suite No 
Flashtalking No 
FreeWheel Beeswax No 
Innovid No 
MSIGHTS No 
Noko No 
OpenX No 
Resonate No 
Sizmek Ad Suite No 
Treasure Data No 
Twine No 

Integrations

Centro Basis Yes 
DV Publisher Suite Yes 
Flashtalking Yes 
FreeWheel Beeswax Yes 
Innovid Yes 
MSIGHTS Yes 
Noko Yes 
OpenX Yes 
Resonate Yes 
Sizmek Ad Suite Yes 
Treasure Data Yes 
Twine Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

4Cite Marketing

Founded

2010

Country

United States

Website

www.4cite.com/identification/

Vendor Details

Company Name

Tapad

Founded

2010

Country

United States

Website

www.tapad.com

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