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Description

Accurately recognizing website visitors is essential for effective people-centric marketing strategies. Once visitors are identified, valuable information regarding their interests and preferences can be collected and converted into actionable consumer insights. These insights facilitate personalized interactions that not only enhance return on investment but also foster strong customer relationships. 4Cite stands out as the leader in connecting website visits to individual identities, allowing for the collection of extensive person-based data. Unlike other offerings, the data capture layer provided by 4Cite is entirely configured and overseen by the company, simplifying the onboarding process and ensuring users can utilize the programs without ongoing maintenance. Our innovative tagging system, OneTag, captures comprehensive data related to all website interactions and email engagement, requiring no setup from clients. Additionally, our data collection encompasses supporting elements such as email status, details from the product catalog, and transaction-related signals, providing a holistic view of consumer behavior. This robust approach empowers businesses to make informed decisions based on a complete understanding of their customers' journeys.

Description

In our fast-paced, interconnected environment, consumers navigate through various channels, devices, and physical locations with remarkable speed. Keeping track of customers and their data to provide relevant experiences can seem daunting. However, it is possible to overcome this challenge. MarketingConnect from Experian Marketing Services effectively resolves customer identities to create a comprehensive customer profile that integrates numerous touchpoints, bridges channels and devices, and combines offline and digital behaviors. This leads to a continuous, privacy-compliant identity that reflects every facet of a consumer's daily life. By uniting disparate data points, both declared and unknown, across various offline and online interactions, a complete understanding of your most valuable customers and prospects emerges. Our people-based graph, built on more than five decades of reference data, empowers marketers to accurately and consistently link real individuals and households to relevant data points, ensuring effective engagement strategies. This innovative approach not only enhances marketing precision but also fosters deeper customer relationships.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

4Cite Marketing

Founded

2010

Country

United States

Website

www.4cite.com/identification/

Vendor Details

Company Name

Experian Marketing Services

Country

United States

Website

www.experian.com/marketing-services/identity-resolution

Product Features

Alternatives

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