Compare 360 SMS APP vs. Subtext

360 SMS App is a Salesforce- and Zoho-native, AI-powered messaging solution built to modernize digital engagement across 15+ channels. Trusted by 60k+ users in 100+ countries, it’s delivered 10+ years of results and holds a 4.98/5 AppExchange rating backed by 1,200+ reviews. Work where your data lives: inside Salesforce records. Sales, marketing, and service teams can run 1:1 conversations, bulk campaigns, automated drips, surveys, and AI chatbots without switching tools or losing context. Support SMS plus the most-used chat apps—WhatsApp, WeChat, LINE, Viber, Kakao, Zalo, and more—with every message automatically logged to Leads, Contacts, Cases, Opportunities, and custom objects for a complete customer timeline. Launch fast with no-code automation, or scale with Salesforce Flows, APIs, and integrations for enterprise-grade use cases. Use AI and AI agents at every stage of the journey—from lead capture and qualification to reminders, follow-ups, renewals, and support updates—so engagement stays timely and personalized. Built-in AI helps teams respond faster and stay on brand with real-time translation, smart reply suggestions, message refinement, template quality scoring, conversation summaries, and next-best-action recommendations. Teams get more done with fewer clicks, while managers gain consistency across outreach and service conversations. Compliance is built in: manage opt-ins/opt-outs, selective consent, and future-proof policies using custom fields and rules. AI chatbots further reduce workload by answering FAQs, qualifying leads, scheduling meetings, and routing conversations to the right team when human help is needed. From healthcare and financial services to education and retail, 360 SMS turns Salesforce into a connected messaging hub—helping

Subtext is an SMS marketing solution designed to empower brands, publishers, creators, and organizations to connect directly with their audiences via text messaging, enabling actions without the constraints of algorithms or social media platforms. The platform provides a comprehensive suite of tools, including a broadcast composer, subscriber inbox, automated SMS replies, embedded sign-up forms and landing pages, keyword enrollment, drip sequences, audience segmentation, and real-time analytics to monitor open rates, click-throughs, conversions, and subscriber growth. With Subtext, you can create various sign-up methods, such as embedded forms, custom URLs, or keyword prompts, allowing you to cultivate an engaged opt-in community. Additionally, the platform facilitates the sending of personalized one-on-one messages or large-scale broadcasts all from a unified dashboard. Furthermore, real-time subscriber information and detailed monthly performance reports help you refine your marketing campaigns and monetization strategies by leveraging first-party data that you have complete control over, ensuring a more tailored and effective approach to audience engagement. This focus on direct communication positions Subtext as an essential tool for any organization looking to enhance their customer relationships.